| Original language | German |
|---|---|
| Title of host publication | Handwörterbuch des Marketing |
| Editors | Bruno Tietz, Richard Köhler, Joachim Zentes |
| Number of pages | 7 |
| Volume | 4 |
| Place of Publication | Stuttgart |
| Publisher | Schäffer-Poeschel Verlag |
| Publication date | 1995 |
| Edition | 2 |
| Pages | sp.1459-1471 |
| ISBN (print) | 978-37910-8041-3 |
| Publication status | Published - 1995 |
Der Markenwert
Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
Authors
- Management studies