Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
- 2015
Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Sigrid Bekmeier-Feuerhahn (Lecturer)
13.11.2015 → 12.12.2015Activity: Talk or presentation › Guest lectures › Education
22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015
Sigrid Bekmeier-Feuerhahn (Speaker), Christian Rudeloff (Speaker), Jana Kollat (Coauthor) & Jörg Sikkenga (Coauthor)
05.11.2015 → 07.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes
Jana Kollat (Speaker)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Conference Presentations › Research
Reprocessing from the inside: Employees' perception of participative CSR approaches
Carina Koch (Speaker)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Conference Presentations › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Green Startups 2015
Jana Kollat (Coauthor)
21.05.2015 → 22.05.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
17th European Congress of Work and Organizational Psychology - EAWOP 2015
Sevda Helpap (presenter)
20.05.2015 → 23.05.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Perspectives on sustainable consumption - SCP 2015
Paula Maria Bögel (Participant), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research