The Business Case for Corporate Social Responsibility: A Company-Level Measurement Approach for CSR
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung
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in: European Management Journal, Jahrgang 26, Nr. 4, 08.2008, S. 247-261.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung
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RIS
TY - JOUR
T1 - The Business Case for Corporate Social Responsibility
T2 - A Company-Level Measurement Approach for CSR
AU - Weber, Manuela
PY - 2008/8
Y1 - 2008/8
N2 - Although theoretical and empirical research often points to a positive relation between CSR and company competitiveness, approaches to measure the company-specific business impacts of CSR are missing in the current literature. However, such an approach could strengthen the overall CSR involvement and support rational decision-making in this area. This paper thus focuses on the question how to measure the business impact of CSR activities from a company perspective. Using a theoretical approach a multi-step measurement model is developed that allows managers to evaluate their company-specific business case for CSR. A case example illustrates the use of the model in practice.
AB - Although theoretical and empirical research often points to a positive relation between CSR and company competitiveness, approaches to measure the company-specific business impacts of CSR are missing in the current literature. However, such an approach could strengthen the overall CSR involvement and support rational decision-making in this area. This paper thus focuses on the question how to measure the business impact of CSR activities from a company perspective. Using a theoretical approach a multi-step measurement model is developed that allows managers to evaluate their company-specific business case for CSR. A case example illustrates the use of the model in practice.
KW - Sustainability sciences, Management & Economics
KW - Business Case
KW - Corporate Social Responsibility
KW - Corporate Sustainability
KW - Value Added
KW - Business case
KW - Corporate social responsibility (CSR)
KW - Corporate sustainability
KW - Value added
UR - http://www.scopus.com/inward/record.url?scp=46749138315&partnerID=8YFLogxK
U2 - 10.1016/j.emj.2008.01.006
DO - 10.1016/j.emj.2008.01.006
M3 - Journal articles
VL - 26
SP - 247
EP - 261
JO - European Management Journal
JF - European Management Journal
SN - 0263-2373
IS - 4
ER -