Innovative Business Models for Offshore Wind Energy: The Case of German Municipal Utilities
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
Standard
Sustainability in Innovation. Innovation Management Challenges: XXII ISPIM International Society for Professional Innovation Management ; Conference 2011 ; Hamburg, Germany (12 - 15 June 2011). Hrsg. / Eelko Huizingh; Marko Torkkeli; Steffen Conn; Iain Bitran. Hamburg: International Society for Professional Innovation Management, 2011.
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - CHAP
T1 - Innovative Business Models for Offshore Wind Energy
T2 - 22nd ISPIM Conference - 2011
AU - Richter, Mario
N1 - Conference code: XXII
PY - 2011
Y1 - 2011
N2 - Offshore wind energy is considered an effective and reliable source of power with tremendous potential for Germanys' future electricity supply. Due to the technology's downsides, like capital intensity and high economic risk, offshore wind energy is mainly considered the domain of large and financially strong electric utilities. Small and medium sized municipal utilities on the contrary are traditionally characterized by strong ties to their community and low risk business models at the regional and local level. In reality however, German municipal utilities are currently advancing to forerunners in offshore wind energy based on innovative business models. The present study identifies two generic business models and reveals that in this endeavor municipal utilities are rather driven by strategic considerations than pure return expectations. It is shown how business model innovation can help to enter new markets and thus help to face the challenges of the energy transition.
AB - Offshore wind energy is considered an effective and reliable source of power with tremendous potential for Germanys' future electricity supply. Due to the technology's downsides, like capital intensity and high economic risk, offshore wind energy is mainly considered the domain of large and financially strong electric utilities. Small and medium sized municipal utilities on the contrary are traditionally characterized by strong ties to their community and low risk business models at the regional and local level. In reality however, German municipal utilities are currently advancing to forerunners in offshore wind energy based on innovative business models. The present study identifies two generic business models and reveals that in this endeavor municipal utilities are rather driven by strategic considerations than pure return expectations. It is shown how business model innovation can help to enter new markets and thus help to face the challenges of the energy transition.
KW - Sustainability sciences, Management & Economics
KW - Offshore Wind Energy
KW - Municipal Utility
KW - Energy Transitions
KW - Business Model
KW - Renewable Energy
KW - Entrepreneurship
M3 - Article in conference proceedings
BT - Sustainability in Innovation. Innovation Management Challenges
A2 - Huizingh, Eelko
A2 - Torkkeli, Marko
A2 - Conn, Steffen
A2 - Bitran, Iain
PB - International Society for Professional Innovation Management
CY - Hamburg
Y2 - 12 June 2011 through 15 June 2011
ER -