Batt, V.,
2019,
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (Hrsg.). Cham:
Springer International Publishing AG,
S. 907-908 2 S. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet