Managing Green Business Model Transformations

Research output: Books and anthologiesMonographsResearch

Authors

Environmental sustainability creates both tremendous business opportunities and formidable threats to established companies across virtually all industry sectors. Yet many companies tackle the issue in a superficial or passive way through increased environmental reporting, the use of “greenspeak” in their corporate communication activities or isolated efforts to create green products or reduce pollution. In contrast, there are a small but increasing number of firms that employ a holistic approach to sustainability and consider fundamental changes to their existing business models.

By ignoring the opportunities of Green Business Model Transformations, companies exclude themselves from a large variety of potential means to create economic value. In addition to ordinary product and process innovations, they can change “the rules of the game” within an industry towards environmental sustainability. This can facilitate

the commercialisation of new green products that would not be competitive otherwise
targeting new customer segments with previously unmet needs
improved economics of value creation by developing a green architecture of the firm and its business network

Green Business Model Transformations, however, are challenging ventures in many respects: Firstly, it is difficult to develop and accurately assess the prospects of new, green business models due to uncertainties and inherent complex systemic characteristics. It can therefore be very challenging for individual managers of established companies to question the status quo and seize new, green opportunities. The implementation of Green Business Model Transformations therefore requires strong change capabilities: The stakes are high, many otherwise disconnected parts of the organisation are involved, and the subject matter is complex in nature.
As a result, there is a great need for guidance in management practice that current research does not address. This publication aims to fill this gap with a general approach to Managing Green Business Model Transformations by defining a process to evaluate green business models and providing a methodology for their realisation.
Original languageEnglish
Place of PublicationHeidelberg
PublisherSpringer Verlag
Number of pages398
ISBN (print)978-3-642-28847-0
ISBN (electronic)978-3-642-28848-7
DOIs
Publication statusPublished - 2012

Publication series

NameSustainable Production, Life Cycle Engineering and Management

Recently viewed

Activities

  1. „Don't forget: the archive!“ – Collecting Non-Archives for the Post-Media Condition - 2013
  2. Legal Expertise: From Above and From Below
  3. The power and peril of precise numbers
  4. Introducing the Teacher Education Network In Lüneburg. Theory-Practice-Interrelation through Transdisciplinary Cooperation
  5. Impulsvortrag „Was benötigen Universitäten, um erfolgreich zu sein?“
  6. Contesting the rules of the game? Political conflict, polarization and procedural consensus
  7. Photodegradation of chlorprothixene in aqueous medium: identification, biodegradation, and toxicity assessment of the formed transformation products
  8. 13th CIRP Conference on INTELLIGENT COMPUTATION IN MANUFACTURING ENGINEERING - CIRP ICME ’19
  9. How do students process different feedback? A study in German inclusive mathe-matics education
  10. Komplexe Systeme transformieren I - Interdisziplinäre Zusammenarbeit (Nachhaltiger Konsum)
  11. Adaptive teacher speech: An investigation of student directed speech from primary to secondary school
  12. 15th Internation Conference on Renewable Resources and Biorefineries
  13. Water Resources Management (Zeitschrift)
  14. Active Participation in Inclusive Classrooms - Results of a Multiperspective Video Analysis
  15. Intra-language variation and interlanguage pragmatics (14th EUROSLA Conference, San Sebastian, Spanien)
  16. Workshop: "Transfer of Tourism Knowledge and Tourism Results – Publishing Issues of the Future" - 2006
  17. GMM e.V. Summer Institute 2017
  18. 4th ASE/IEEE International Conference on Social Computing - SocialCom 2012
  19. From Fleeting Enchantment to Embodied Commitment: How Bottom-up Momentum can Emerge and Persist
  20. 11th International Conference on Cooperative Design, Visualization & Engineering - CDVE 2014
  21. Transdisciplinary research - a bridge between science and practitioners to produce reliable knowledge

Publications

  1. Increasing personal initiative in small business managers or owners leads to entrepreneurial success: A theory-based controlled randomized field intervention for evidence-based management
  2. Sustainable Development and Quality Assurance in Higher Education
  3. Mapping Amazon's logistical footprint on the Ruhr
  4. The same, but different
  5. Cyclic and non-cyclic crew rostering problems in public bus transit
  6. Toward supervised anomaly detection
  7. Effects of strategy instructions on learning from text and pictures
  8. Prior entry explains order reversals in the attentional blink
  9. Foundational Aspects of Polycentric Governance
  10. Determination of the antifungal agent posaconazole in human serum by HPLC with parallel column-switching technique
  11. Welteis
  12. Ästhetikkolumne
  13. States of Comparability
  14. Article 21 Formal Validity
  15. "If you like something, you want it to develop."
  16. Erwiderung einer Erwiderung
  17. Video Game Microtransactions & Loot Boxes - An Empirical Study on the Effectiveness of Social Responsibility Measures
  18. Composing with the terra fluida of interaction: new paths for CCO research as relational practice
  19. Plutonium Worlds
  20. Investigating Factors on R estorative Sleep Quality and its Relationship with Personal Work Performance - An Analysis of Diary Data
  21. Mapping of Innovation Relations
  22. A practical perspective on repatriate knowledge transfer
  23. Relationship between pH-values and nutrient availability in forest soils - the consequences for the use of ecograms in forest ecology
  24. § 22 Level Playing Field and Sustainable Development
  25. Work availability types and well-being in Germany–a latent class analysis among a nationally representative sample
  26. Implementierung eines Fehlerpräventionsprogramms für gefahrenintensive Arbeitsprozesse