Towards an Intra- and Interorganizational Perspective: Objectives and Areas of Activity of Digital Innovation Units

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review


  • Jun-Patrick Raabe
  • Paul Drews
  • Bettina Horlach
  • Ingrid Schirmer
Incumbent firms increasingly strive to embrace digital innovation, often via implementing dedicated digital innovation units (DIUs). As seizing the rapid and various digital innovation-related market movements may be overwhelming for an individual DIU, collaborations within ecosystems are perceived as crucial for continuously recognizing business opportunities and threats. Although this is a growing field of interest in recent research, insights into the objectives of DIUs and the consequent activities for effectively handling digital innovation are yet scarce. We address this issue by synthesizing 28 cases on DIUs through a qualitative meta-analysis. The analysis revealed that while DIUs enforce an intraorganizational cultural and overarching organizational design change, they also impose an interorganizational perspective with customer-oriented digital expertise and innovation, as well as cultivation of digital innovation ecosystems. Thus, we contribute to the existing DIU research by clarifying these objectives and extending them to achieve a conscious interorganizational perspective with accompanying activities.
Original languageEnglish
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
Number of pages10
Place of PublicationHonolulu
PublisherUniversity of Hawaiʻi at Mānoa
Publication date2021
ISBN (Electronic)978-0-9981331-4-0
Publication statusPublished - 2021
Event54th Hawaii International Conference on System Sciences - HICSS 2021 - University of Hawaiʻi at Mānoa, Honolulu, United States
Duration: 04.01.202108.01.2021
Conference number: 54

    Research areas

  • Business informatics - Digital Innovation, Transformation, and Entrepreneurship, digital innovation, digital innovation ecosystem, Digital Innovation Units