Legitimizing Digital Transformation: From System Integration to Platformization
Research output: Contributions to collected editions/works › Article in conference proceedings › Research
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International Conference on Information Systems 2018, ICIS 2018: ICIS 2018 Proceedings . ed. / Association for information systems. Atlanta: AIS eLibrary, 2018. 5 (International Conference on Information Systems 2018, ICIS 2018).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research
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TY - CHAP
T1 - Legitimizing Digital Transformation: From System Integration to Platformization
AU - Stanske, Sarah
AU - Kautz, Karlheinz
N1 - Conference code: 39
PY - 2018
Y1 - 2018
N2 - Past studies have elucidated how incumbents struggle to adapt to their environments when experiencing technological shifts. Yet, less is known about incumbents' pro-active usage of emerging information technologies to offer discontinuous innovations themselves. Offering discontinuous innovations, which deviate from past strengths, raise questions of internal legitimacy, i.e. perceptions of appropriateness among members, especially when still profiting from the current business model. We conducted an ethnography in an IT company to explore how internal legitimacy emerges within an incumbent which embeds a new technology to shift its business model from being an individual-service to a platform-based provider. Our results suggest that organizational members only perceive the shift as legitimate, after positive cues from the external environment emerged, despite preceding managerial persuasion attempts. By depicting the emergence of a vicious and a virtuous circle in the course of members' legitimizing, we contribute to both, literatures on innovation management and platformization.
AB - Past studies have elucidated how incumbents struggle to adapt to their environments when experiencing technological shifts. Yet, less is known about incumbents' pro-active usage of emerging information technologies to offer discontinuous innovations themselves. Offering discontinuous innovations, which deviate from past strengths, raise questions of internal legitimacy, i.e. perceptions of appropriateness among members, especially when still profiting from the current business model. We conducted an ethnography in an IT company to explore how internal legitimacy emerges within an incumbent which embeds a new technology to shift its business model from being an individual-service to a platform-based provider. Our results suggest that organizational members only perceive the shift as legitimate, after positive cues from the external environment emerged, despite preceding managerial persuasion attempts. By depicting the emergence of a vicious and a virtuous circle in the course of members' legitimizing, we contribute to both, literatures on innovation management and platformization.
KW - Management studies
KW - Digital Transformation
KW - Innovation Management
KW - Legitimizing
KW - Platformization
UR - http://www.scopus.com/inward/record.url?scp=85062536162&partnerID=8YFLogxK
M3 - Article in conference proceedings
T3 - International Conference on Information Systems 2018, ICIS 2018
BT - International Conference on Information Systems 2018, ICIS 2018
A2 - , Association for information systems
PB - AIS eLibrary
CY - Atlanta
T2 - 39th International Conference on Information Systems - ICIS 2018
Y2 - 13 December 2018 through 16 December 2018
ER -