Verena Batt
Prof. Dr.
Contact
Prof. Dr. Verena Batt
- Management studies
Research areas
Agenturen und Integrierte Kommunikation: Anforderungen an Agenturen aus Unternehmenssicht und deren Einfluss auf die Umsetzung der Integrierten Kommunikation
Bruhn, M. & Batt, V., 2011, In: Die Unternehmung. 65, 3, p. 215-237 23 p.Research output: Journal contributions › Journal articles › Research › peer-review
An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, S., Helmig, B., Bruhn, M., Hadwich, K. & Batt, V., 03.05.2012, Customer Experience: Forum Dienstleistungsmanagement. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Gabler Verlag, p. 469-500 32 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Aufbau und Steuerung eines markenkonformen Mitarbeiterverhaltens: Bestandsaufnahme und kritische Würdigung aus Sicht der internen Markenwürdigung
Bruhn, M. & Batt, V., 09.2010, Serviceorientierung im Unternehmen: Forum Dienstleistungsmanagement. Bruhn, M. & Batt, V. (eds.). 1 ed. Wiesbaden: Gabler Verlag, Vol. 1. p. 325-354 30 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Aufbau von Arbeitgeberattraktivität: Identifikation der Determinanten und empirische Überprüfung
Bruhn, M., Batt, V. & Flückinger, B., 2013, In: Die Unternehmung. 67, 1, p. 62-82 21 p.Research output: Journal contributions › Journal articles › Research › peer-review
Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude
Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Customer Engagement Benefits: A Customer Perspective and Strategic Implications
Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
- Published
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, M., Batt, V. & Holzer, M., 2013, In: Die Unternehmung. 67, 3, p. 289-308 20 p.Research output: Journal contributions › Journal articles › Research › peer-review
Der Einfluss von Sponsoring auf den Erfolg von Luxusmarken
Bruhn, M. & Batt, V., 17.02.2012, In: Marketing Review St. Gallen. 29, 1, p. 36-41 6 p.Research output: Journal contributions › Journal articles › Research › peer-review
Der Einsatz der Online- und Offlinekommunikation und deren Wirkung auf markenbezogene Größen: Entwicklung und Überprüfung eines Untersuchungsmodells am Beispiel einer Konsumgütermarke
Bruhn, M., Batt, V. & Bognar, M., 12.2011, In: der Markt - International Journal of Marketing. 50, 3, p. 233-247 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
Differentiating customer engaging behavior by targeted benefits: an empirical study
Braun, C., Batt, V., Bruhn, M. & Hadwich, K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 528-538 11 p.Research output: Journal contributions › Journal articles › Research › peer-review
Employees as a Second Audience: A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective
Holzer, M., Batt, V. & Bruhn, M., 2015, In: Marketing ZFP - Journal of Research and Management . 37, 3, p. 126 - 136 11 p.Research output: Journal contributions › Journal articles › Research › peer-review
Employer Branding: Markenführung zur Steigerung der Arbeitgeberattraktivität
Bruhn, M. & Batt, V., 2015, In: Wirtschaftswissenschaftliches Studium. 44, 10, p. 538-547 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues
Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Formen des Customer Engagement: Entwicklung einer Typologie
Bruhn, M., Keller, C. & Batt, V., 07.05.2015, Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken . Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, Vol. 1. p. 83-109 27 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
“Happy, happy, happy …”: The happy side of luxury brands
Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
- Published
Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract
Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Luxury Brands as Employers
Batt, V. & Berghaus, B., 09.2014, The Management of Luxury: A Practitioner’s Handbook. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 1 ed. London: Kogan Page, Vol. 1. p. 361-377 17 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
- Published
Luxury Brands as Employers
Batt, V. & Berghaus, B., 2018, The Management of Luxury : an international guide. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 2 ed. London: Kogan Page, p. 355-371 17 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Markenliebe bei Mitarbeitern: Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, M., Batt, V. & Köhne, C., 2010, In: Marketing ZFP - Journal of Research and Management . 32, 2, p. 71-90 20 p.Research output: Journal contributions › Journal articles › Research › peer-review