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Verena Batt

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Prof. Dr. Verena Batt

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    1. 2019
    2. Published

      Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

      Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    3. 2018
    4. Published

      Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

      Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    5. Published

      Luxury Brands as Employers

      Batt, V. & Berghaus, B., 2018, The Management of Luxury : an international guide. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 2 ed. London: Kogan Page, p. 355-371 17 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    6. Published

      Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instsruments auf Nachfrager

      Batt, V., Holzer, M., Farouq, J. & Bruhn, M., 2018, In: Marketing Review St. Gallen. 33, 2, p. 96-101 6 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    7. Published

      Social Enterprise - The Rising Star of Customer Well-beeing?

      Batt, V. & Falter, M., 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Changwon: Changwon National University, p. 797-809 13 p. (Global Marketing Conference; vol. 2018).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    8. 2016

    9. Differentiating customer engaging behavior by targeted benefits: an empirical study

      Braun, C., Batt, V., Bruhn, M. & Hadwich, K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 528-538 11 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    10. 2015

    11. Formen des Customer Engagement: Entwicklung einer Typologie

      Bruhn, M., Keller, C. & Batt, V., 07.05.2015, Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken . Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, Vol. 1. p. 83-109 27 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    12. Swissness Communication and its Impact on Consumer-Brand Relationships

      Bruhn, M. & Batt, V., 01.2015, In: Die Unternehmung. 69, 2, p. 116-131 16 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude

      Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    14. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

      Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

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