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Verena Batt

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Prof. Dr. Verena Batt

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    1. 2015

    2. “Happy, happy, happy …”: The happy side of luxury brands

      Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    3. Qualität von E-Health Services: Entwicklung und empirische Überprüfung eines Messinstruments

      Bruhn, M. & Batt, V., 2015, In: Marketing ZFP - Journal of Research and Management . 37, 1, p. 42-56 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    4. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

      Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    5. Swissness Communication and its Impact on Consumer-Brand Relationships

      Bruhn, M. & Batt, V., 01.2015, In: Die Unternehmung. 69, 2, p. 116-131 16 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    6. Formen des Customer Engagement: Entwicklung einer Typologie

      Bruhn, M., Keller, C. & Batt, V., 07.05.2015, Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken . Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, Vol. 1. p. 83-109 27 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    7. 2016

    8. Differentiating customer engaging behavior by targeted benefits: an empirical study

      Braun, C., Batt, V., Bruhn, M. & Hadwich, K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 528-538 11 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    9. 2018
    10. Published

      Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

      Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    11. Published

      Luxury Brands as Employers

      Batt, V. & Berghaus, B., 2018, The Management of Luxury : an international guide. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 2 ed. London: Kogan Page, p. 355-371 17 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    12. Published

      Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instsruments auf Nachfrager

      Batt, V., Holzer, M., Farouq, J. & Bruhn, M., 2018, In: Marketing Review St. Gallen. 33, 2, p. 96-101 6 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. Published

      Social Enterprise - The Rising Star of Customer Well-beeing?

      Batt, V. & Falter, M., 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Changwon: Changwon National University, p. 797-809 13 p. (Global Marketing Conference; vol. 2018).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

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