Bachelor Betriebswirtschaftslehre im Wandel: Integration der verantwortungsvollen Managementausbildung in die akademische Bildung

Bekmeier-Feuerhahn, S., Hetze, K. & Klapper, R., 2018, CSR und Hochschulmanagement: Sustainable Education als neues Paradigma in Forschung und Lehre. Raueisen, M. & Kolb, M. (eds.). Berlin/Heidelberg: Gabler Verlag, p. 46-67 21 p. (Management-Reihe Corporate Social Responsibility).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Gesetzmäßigkeiten, Mechanismen und der soziale Tausch

Martin, A., 2018, Zwischen Provinzen und Metropolen. Fietze, S., Holtmann, D. & Schramm, F. (eds.). Augsburg: Rainer Hampp Verlag, p. 21-32 12 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung

Bekmeier-Feuerhahn, S., Kollat, J., Rudeloff, C. & Sikkenga, J., 2018, Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Wehmeier, S. & Schoeneborn, D. (eds.). 1. ed. Wiesbaden: Springer VS, p. 195-213 19 p. (Organisationskommunikation. Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Leitwerte als Basis für Markenwerte: Ein Markenidentitätsmodell für Kulturorginsationen

Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Kollat, J., 2018, Forum Markenforschung 2016: Tagungsband der internationalen Konferenz "DERMARKENTAG. Baumgarth, C. & Schmidt, H. J. (eds.). Wiesbaden: Gabler Verlag, p. 117-137 21 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Socio-cultural differences in understanding and development of corporate social responsibility in Germany and Croatia

Bögel, P. M., Brstilo Lovric, I., Bekmeier-Feuerhahn, S. & Sippel, C. S., 2018, The critical state of corporate social responsibility in Europe. Tench, R., Jones, B. & W. S. (eds.). Bingley: Emerald Publishing Limited, p. 161-178 18 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability; vol. 12).

Research output: Contributions to collected editions/works › Chapter › peer-review