Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
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Duft
Bekmeier-Feuerhahn, S., 2001, Vahlens großes Marketinglexikon. Diller, H. (ed.). 2 ed. München: C.H. Beck Verlag, p. 340 1 p.Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
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Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse
Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Die Kunst des Möglichen - Management mit Kunst
Bekmeier-Feuerhahn, S. (ed.), van den Berg, K. (ed.), Höhne, S. (ed.), Keller, R. (ed.), Mandel, B. (ed.), Tröndle, M. (ed.) & Zembylas, T. (ed.), 2013, 1 ed. Bielefeld: transcript Verlag. 426 p. (Jahrbuch für Kulturmanagement; vol. 5.2013)Research output: Books and anthologies › Collected editions and anthologies › Research
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Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: Beiträge der sechsten CREPS Konferenz vom 26. - 27. November 2009 in der Leuphana-Universität Lüneburg
Bekmeier-Feuerhahn, S. (ed.), Martin, A. (ed.), Merz, J. (ed.) & Weisenfeld, U. (ed.), 2011, Berlin, Münster: LIT Verlag. 263 p. (Entrepreneurship, professions, small business economics; no. 5)Research output: Books and anthologies › Conference proceedings › Research
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Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: Eine Einführung
Bekmeier-Feuerhahn, S., Martin, A., Merz, J. & Weisenfeld, U., 2011, Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: [Beiträge der sechsten CREPS Konferenz vom 26. - 27. November 2009 in der Leuphana-Universität Lüneburg]. Bekmeier-Feuerhahn, S., Martin, A., Merz, J. & Weisenfeld, U. (eds.). LIT Verlag, p. VII-XI 5 p. (Entrepreneurship, professions, small business economics; no. 5).Research output: Contributions to collected editions/works › Article in conference proceedings › Research
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Der Markenwert
Bekmeier-Feuerhahn, S., 1995, Handwörterbuch des Marketing. Tietz, B., Köhler, R. & Zentes, J. (eds.). 2 ed. Stuttgart: Schäffer-Poeschel Verlag, Vol. 4. p. sp.1459-1471 7 p. (Enzyklopädie der Betriebswirtschaftslehre).Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
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Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Deal or no deal? How round vs precise percentage offers and price-ending mimicry affect impasse risk in over 25 million eBay negotiations
Petrowsky, H. M., Schweinsberg, M., Seitz, L., Funk, B. & Loschelder, D. D., 01.01.2023, In: Journal of Economic Psychology. 94, 10 p., 102584.Research output: Journal contributions › Journal articles › Research › peer-review
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Das gebaute Museumserlebnis: Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken
Ober-Heilig, N., 01.01.2015, Wiesbaden: Gabler Verlag. 218 p. (Forschungsgruppe Konsum und Verhalten)Research output: Books and anthologies › Book
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Culture-specific objectives of change communication: An intercultural perspective
Yüksek, S. & Bekmeier-Feuerhahn, S., 2013, In: Journal of Management and Change. 1/2, 30/31, p. 180-193 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
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“Cultural Management and Policy in Latin America“
Jakob, L., 01.12.2021, In: Kulturpolitische Mitteilungen. 175, 4Research output: Journal contributions › Critical reviews › Transfer
- In preparation
Cuba and Cultural Relations in Challenging Times: A Practice-Approach
Jakob, L., 01.08.2023, (In preparation) Cultural Diplomacy and Cultural Relations: Collaboration / Diversity / Dialogue. Henze, R., Dragićević-Šešić, M. & Rogač Mijatović, L. (eds.).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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CSR-Kommunikation: Gute Aussichten im Dialog
Bekmeier-Feuerhahn, S. & Bögel, P. M., 2015, Erkenntnis und Fortschritt: Beiträge aus Personalforschung und Managementpraxis; Festschrift für Albert Martin. Behrends, T., Jochims, T. & Nienhüser, W. (eds.). München, Mering: Rainer Hampp Verlag, p. 86-97 12 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Communication management of start-ups: an empirical analysis of entrepreneurs’ communication and networking success on Facebook
Pakura, S., Rudeloff, C., Bekmeier-Feuerhahn, S. & Eggers, F., 2020, In: International Journal of Entrepreneurial Venturing. 12, 5, p. 459-489 31 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements
Araujo, T. & Kollat, J., 04.04.2018, In: Internet Research. 28, 2, p. 419-431 13 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots
Seitz, L., Bekmeier-Feuerhahn, S. & Gohil, K., 01.09.2022, In: International Journal of Human Computer Studies. 165, 102848.Research output: Journal contributions › Journal articles › Research › peer-review
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Beschäftigungsverhalten mittelständischer Unternehmen
Martin, A. & Jochims, T., 2019, In: Zeitschrift für KMU und Entrepreneurship. 67, 4, p. 207-234 28 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Bad Practices in Unternehmen und die Mechanismen ihrer Etablierung: Der Fall Enron
Martin, A., Bekmeier-Feuerhahn, S., Jochims, T. & Weisenfeld, U., 01.11.2014, In: Zeitschrift für Personalforschung. 28, 4, p. 452-484 33 p.Research output: Journal contributions › Journal articles › Research › peer-review