Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Professoship
Organisation profile
The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.
Main research areas
Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.
In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.
Einfluss impliziter Motive auf die Weiterempfehlungsabgabe in Kulturinstitutionen - eine quantitative Studie
Bekmeier-Feuerhahn, S. (Project manager, academic) & Sikkenga, J. (Project manager, academic)
15.01.09 → 31.05.13
Project: Research
Einsatz von Architektur bei der Markenbildung von Kulturunternehmen
Bekmeier-Feuerhahn, S. (Project manager, academic) & Ober-Heilig, N. (Project manager, academic)
01.04.09 → 23.06.14
Project: Dissertation project
E-Learning basierte Einführungskurse in das Nachhaltigkeitsmanagement und die Betriebswirtschaftslehre (sowie inhaltsbezogen studienrelevante Englisch-Kompetenzen)
Schaltegger, S. (Project manager, academic), Bekmeier-Feuerhahn, S. (Project manager, academic), Velte, P. (Project manager, academic), Schmidt, T. (Project manager, academic), Kaliampos, J. (Project staff) & Blume, C. (Project staff)
01.05.17 → 30.09.17
Project: Other
Förderung der Akzeptanz internationaler Veränderungsprozess: kulturspezifische Change Kommunikation
Bekmeier-Feuerhahn, S. (Project manager, academic) & Helpap, S. (Project staff)
02.01.13 → 25.11.16
Project: Research
Hör.Spiel.Gut H A S S E L B U R G – Mehr als ein Museum
Bekmeier-Feuerhahn, S. (Project manager, academic), Flach, A. (Project staff) & Brinker, H. C. (Partner, non-academic)
01.07.11 → 02.02.12
Project: Practical Project
How to attract visitors with strategic, value-based experience design - A review and analysis of customer experience and visitor segmentation research for cultural organisations
Bekmeier-Feuerhahn, S. (Project manager, academic), Ober-Heilig, N. (Project manager, academic) & Sikkenga, J. (Project staff)
01.10.11 → 31.01.13
Project: Research
Impact Study Nationaltheater Mannheim
Heinen, A. (Project manager, academic)
01.01.12 → …
Project: Transfer (professional training)
Medibility: Investigation & design of an AI-supported, hybrid communication system in telemedical consulting
Bekmeier-Feuerhahn, S. (Project manager, academic) & Seitz, L. (Project staff)
Federal Ministry of Education and Research
01.08.19 → 31.05.22
Project: Research
Jahrestagung des Fachverbands Kulturmanagement: Jahrestagung Fachverband Kulturmanagement
Bekmeier-Feuerhahn, S. (Coordination), Mandel, B. (Coordination), Kirchberg, V. (Coordination) & Ober-Heilig, N. (Project staff)
01.06.11 → 30.06.12
Project: Scientific event
Kloster Lüne
Bekmeier-Feuerhahn, S. (Project manager, academic) & Adam, U. (Project manager, academic)
01.01.11 → 31.03.11
Project: Transfer (professional training)