Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. 2025
  2. TONALi Festival / Zukunftstage

    Jakob, L. (Moderator)

    30.06.202503.07.2025

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsTransfer

  3. Understanding Audience Perception in Innovative Concert Formats: Transformative Learning Through Aesthetic Experiences?

    Jakob, L. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    26.06.2025

    Activity: Talk or presentationConference PresentationsResearch

  4. hell:wach25 forum

    Jakob, L. (Speaker)

    14.06.2025

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  5. Current Practices of Classical Music - Artistic Citizenship

    Jakob, L. (Oral presentation)

    10.06.2025

    Activity: Talk or presentationConference PresentationsEducation

  6. Deutscher Orchestertag 2025

    Jakob, L. (Moderator)

    17.05.2025

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  7. Classical:NEXT 2025

    Jakob, L. (Speaker)

    14.05.2025

    Activity: Talk or presentationConference PresentationsTransfer

  8. Klassik Foresight: Vier Szenarien für die Zukunft der Klassikbranche in Hamburg 2040

    Jakob, L. (Participant)

    11.02.202530.06.2025

    Activity: Participating in or organising an academic or articstic eventartistic eventsTransfer

  9. Artistic Citizenship - a new paradigm for research on higher music education in the 21st century?

    Jakob, L. (Speaker)

    07.01.2025

    Activity: Talk or presentationGuest lecturesResearch

  10. 2024
  11. 15. Jahrestagung Fachverband Kulturmanagement 2024

    Jakob, L. (presenter)

    10.10.2024

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  12. tuned Ideenwerkstatt

    Jakob, L. (Participant)

    08.10.202409.10.2024

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsTransfer

  13. School of Management and Technology (Organisational unit)

    Jakob, L. (Member)

    01.10.2024 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  14. Jahrestagung der Forschungsgruppe Konsum & Verhalten 2024

    Bekmeier-Feuerhahn, S. (Participant)

    19.09.202421.09.2024

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  15. TONALi Festival / Breaking Free Kunstschutzgebiet

    Jakob, L. (Keynote speaker)

    04.07.202405.07.2024

    Activity: Participating in or organising an academic or articstic eventartistic eventsTransfer

  16. Multiple Work Identities and Strategies of Coping in Times of Crisis: A Case Study on Cuban Musicians as Artpreneurs

    Jakob, L. (Speaker)

    25.06.2024

    Activity: Talk or presentationConference PresentationsResearch

  17. Classical:NEXT Conference 2024

    Jakob, L. (Participant)

    14.05.202417.05.2024

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  18. Critiques of Power in the Arts Conference

    Jakob, L. (Organiser)

    27.04.2024

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  19. College (Organisational unit)

    Bekmeier-Feuerhahn, S. (Coordinator)

    01.04.202431.03.2026

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  20. ICTMD Study Group Symposium Music and Dance in Latin America and the Caribbean

    Jakob, L. (Participant)

    11.03.202415.03.2024

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  21. TAOME Vol IX - The Art of Music Education

    Jakob, L. (Participant)

    28.02.202401.03.2024

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  22. Journal of Business Research (Journal)

    Seitz, L. (Reviewer)

    2024

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  23. Journal of Service Research (Journal)

    Seitz, L. (Reviewer)

    2024

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  24. 2023
  25. Leuphana Concert Lab

    Jakob, L. (Speaker)

    29.11.2023

    Activity: Talk or presentationConference PresentationsResearch

  26. Young Academics Panel

    Jakob, L. (presenter)

    22.09.2023

    Activity: Talk or presentationConference PresentationsResearch

  27. 5th International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI), 21st European Roundtable on Sustainable Consumption and Production (ERSCP)

    Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    05.07.202308.07.2023

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  28. 5th Producto Lifetimes and the Environment Conference (PLATE 2023): Gender roles as barriers to sustainable fashion lifetimes. How a deconstruction of norms can exted the use phase of garments.

    Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    31.05.202302.06.2023

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  29. ‘Please, Just Make Service Faster’: When Human-likeness in Chatbots Backfires

    Seitz, L. (Speaker)

    24.05.2023

    Activity: Talk or presentationConference PresentationsResearch

  30. Fakultät MT allgemein (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    01.04.202331.03.2026

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  31. Introducción a la Gestión Cultural

    Jakob, L. (Speaker)

    10.03.2023

    Activity: Talk or presentationGuest lecturesEducation

  32. International Journal of Arts Management (Journal)

    Jakob, L. (Reviewer)

    09.03.2023 → …

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  33. Fachverband für Kulturmanagementforschung e.V. (External organisation)

    Jakob, L. (Executive member)

    2023

    Activity: MembershipLearned societies and special interest organisationsResearch

  34. International Journal of Human-Computer Interaction (Journal)

    Seitz, L. (Reviewer)

    2023

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  35. 2022
  36. Sex differences in (un-)sustainable clothing consumption: Implications for CSR communication

    Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    14.09.202216.09.2022

    Activity: Talk or presentationConference PresentationsResearch

  37. Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?

    Seitz, L. (Speaker)

    27.05.2022

    Activity: Talk or presentationConference PresentationsResearch

  38. Gastvortrag "Kulturmanagement in der Praxis" (Vorlesung Kulturmanagement)

    Jakob, L. (Speaker)

    03.05.2022

    Activity: Talk or presentationGuest lecturesEducation

  39. Fakultät MT allgemein (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    01.04.202231.03.2026

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  40. Panel Moderation “Decolonizing Classical Music?! Musicians from the Global South on the European Stage”

    Jakob, L. (presenter)

    17.02.2022

    Activity: Talk or presentationConference PresentationsTransfer

  41. School of Management and Technology (Organisational unit)

    Seitz, L. (Member)

    2022 → …

    Activity: MembershipAcademic councils, panels and committeesResearch

  42. 2021
  43. Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

    Seitz, L. (Speaker)

    13.12.2021

    Activity: Talk or presentationConference PresentationsResearch

  44. The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?

    Seitz, L. (Speaker), Woronkow, J. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Gohil, K. (Coauthor)

    16.06.2021

    Activity: Talk or presentationConference PresentationsResearch

  45. Gastvortrag “Kubanischer Kulturmarkt und Akteure” (Vorlesung Kulturmarketing)

    Jakob, L. (Speaker)

    27.04.2021

    Activity: Talk or presentationGuest lecturesEducation

  46. #Reinterpret – Panel “Cultural Relations between Europe and the Latin America-Caribbean Region”

    Jakob, L. (Speaker)

    29.01.2021

    Activity: Talk or presentationConference PresentationsResearch

  47. Challenges and Possibilities of Digitization During the Pandemic: The Cuban Case and Questions of Access

    Jakob, L. (Speaker)

    13.01.2021

    Activity: Talk or presentationConference PresentationsTransfer

  48. Internet Research (Journal)

    Seitz, L. (Reviewer)

    2021

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  49. Journal of the Association for Information Science and Technology (Journal)

    Seitz, L. (Reviewer)

    2021

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  50. Kulturpolitische Gesellschaft e.V. (External organisation)

    Jakob, L. (Member)

    2021

    Activity: MembershipLearned societies and special interest organisationsTransfer

  51. 2020
  52. "Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."

    Wallaschkowski, S. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    18.08.202021.08.2020

    Activity: Talk or presentationPresentations (poster etc.)Research

  53. "Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"

    Wallaschkowski, S. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    10.06.202012.06.2020

    Activity: Talk or presentationPresentations (poster etc.)Research

  54. 13. Jahrestagung Fachverband Kultutmanagement - 2020

    Bekmeier-Feuerhahn, S. (Participant)

    23.01.202025.01.2020

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  55. 50. Jahrestagung der Kommission Marketing - 2020

    Bekmeier-Feuerhahn, S. (Participant)

    23.01.202025.01.2020

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

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