Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
- 2024
- Published
Artificial empathy in healthcare chatbots: Does it feel authentic?
Seitz, L., 2024, In: Computers in Human Behavior: Artificial Humans. 2, 1, 100067.Research output: Journal contributions › Journal articles › Research › peer-review
- 2023
- In preparation
Cuba and Cultural Relations in Challenging Times: A Practice-Approach
Jakob, L., 01.08.2023, (In preparation) Cultural Diplomacy and Cultural Relations: Collaboration / Diversity / Dialogue. Henze, R., Dragićević-Šešić, M. & Rogač Mijatović, L. (eds.).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Anthropomorphe Markengestaltung – Wenn Marken menschlich werden
Seitz, L. & Bekmeier-Feuerhahn, S., 02.2023, In: Transfer, Werbeforschung & Praxis. 69, 2, p. 48-55 8 p.Research output: Journal contributions › Journal articles › Transfer › peer-review
- Published
Deal or no deal? How round vs precise percentage offers and price-ending mimicry affect impasse risk in over 25 million eBay negotiations
Petrowsky, H. M., Schweinsberg, M., Seitz, L., Funk, B. & Loschelder, D. D., 01.01.2023, In: Journal of Economic Psychology. 94, 10 p., 102584.Research output: Journal contributions › Journal articles › Research › peer-review
- 2022
- Published
Strategien von Kleinstunternehmen, kleinen und mittleren Unternehmen (KMU) für ein integriertes Online- und Offline-Channel-Marketing
Sikkenga, J., 12.2022, Integriertes Online- und Offline-Channel-Marketing: Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing. Butzer-Strothmann, K. (ed.). Wiesbaden: Springer, p. 299-316 18 p.Research output: Contributions to collected editions/works › Chapter
- Published
Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots
Seitz, L., Bekmeier-Feuerhahn, S. & Gohil, K., 01.09.2022, In: International Journal of Human Computer Studies. 165, 102848.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse
Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2021
- Published
“Cultural Management and Policy in Latin America“
Jakob, L., 01.12.2021, In: Kulturpolitische Mitteilungen. 175, 4Research output: Journal contributions › Critical reviews › Transfer
- Published
What's on in Arts Marketing Research?
Holst, C., Myers, E. M. & Bekmeier-Feuerhahn, S., 01.12.2021, In: Journal of Cultural Management and Cultural Policy. 7, 2, p. 201-214 14 p.Research output: Journal contributions › Journal articles › Research › peer-review