TY - JOUR

T1 - Sports and Nature Conservation

T2 - Ten Theses on the Optimisation of Shared Communication

AU - Adomßent, Maik

PY - 2015/1/1

Y1 - 2015/1/1

N2 - In the classical understanding of environmental policy, environmental communication is commonly considered a persuasive (or informational or appellative) instrument. As a result, its importance is often underestimated and it is classified as a ‘soft’ instrument, although it has a central function in terms of implementation and acceptance of other instruments. This contribution aims to highlight different levels and elements of communication that are particularly relevant in the context of sports and nature conservation. In this article the potential for optimization in this area will be described succinctly in the form of ten theses, supported by both positive and negative examples from a collection of material on this topic. An analytical framework relates the ten theses to different observation levels and phases of the communicative context. Furthermore, potential spaces for developing strategic options for communication in the field of sports and nature conservation that have been neglected until now.

AB - In the classical understanding of environmental policy, environmental communication is commonly considered a persuasive (or informational or appellative) instrument. As a result, its importance is often underestimated and it is classified as a ‘soft’ instrument, although it has a central function in terms of implementation and acceptance of other instruments. This contribution aims to highlight different levels and elements of communication that are particularly relevant in the context of sports and nature conservation. In this article the potential for optimization in this area will be described succinctly in the form of ten theses, supported by both positive and negative examples from a collection of material on this topic. An analytical framework relates the ten theses to different observation levels and phases of the communicative context. Furthermore, potential spaces for developing strategic options for communication in the field of sports and nature conservation that have been neglected until now.

KW - Sustainability sciences, Communication

KW - Sportification

KW - Sports and nature conservation

KW - Optimisation

UR - https://www.mendeley.com/catalogue/ff85725d-e0cc-3d06-a36c-61816e30b7c0/

U2 - 10.4172/2376-0214.1000153

DO - 10.4172/2376-0214.1000153

M3 - Journal articles

VL - 2

JO - Journal of Biodiversity, Bioprospecting and Development

JF - Journal of Biodiversity, Bioprospecting and Development

SN - 2376-0214

IS - 3

M1 - 153

ER -