Social Enterprise - The Rising Star of Customer Well-beeing?
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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2018 Global Marketing Conference at Tokyo Proceedings. Changwon: Changwon National University, 2018. S. 797-809 (Global Marketing Conference; Band 2018).
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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TY - CHAP
T1 - Social Enterprise - The Rising Star of Customer Well-beeing?
AU - Batt, Verena
AU - Falter, Mareike
N1 - Thema: "Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management"
PY - 2018
Y1 - 2018
N2 - Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.
AB - Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.
KW - Management studies
KW - well-being
KW - social enterprise
KW - hybrid business
KW - social business
KW - business models
KW - experimental design
KW - well-being
KW - social enterprise
KW - hybrid business
KW - social business
KW - business models
KW - experimental design
UR - http://gmcproceedings.net/html/sub3_01.html
U2 - 10.15444/GMC2018.07.06.01
DO - 10.15444/GMC2018.07.06.01
M3 - Article in conference proceedings
T3 - Global Marketing Conference
SP - 797
EP - 809
BT - 2018 Global Marketing Conference at Tokyo Proceedings
PB - Changwon National University
CY - Changwon
T2 - 2018 Global Marketing Conference at Tokyo
Y2 - 26 July 2018 through 29 July 2018
ER -