TY - CHAP

T1 - Social Enterprise - The Rising Star of Customer Well-beeing?

AU - Batt, Verena

AU - Falter, Mareike

N1 - Thema: "Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management"

PY - 2018

Y1 - 2018

N2 - Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.

AB - Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.

KW - Management studies

KW - well-being

KW - social enterprise

KW - hybrid business

KW - social business

KW - business models

KW - experimental design

KW - well-being

KW - social enterprise

KW - hybrid business

KW - social business

KW - business models

KW - experimental design

UR - http://gmcproceedings.net/html/sub3_01.html

U2 - 10.15444/GMC2018.07.06.01

DO - 10.15444/GMC2018.07.06.01

M3 - Article in conference proceedings

T3 - Global Marketing Conference

SP - 797

EP - 809

BT - 2018 Global Marketing Conference at Tokyo Proceedings

PB - Changwon National University

CY - Changwon

T2 - 2018 Global Marketing Conference at Tokyo

Y2 - 26 July 2018 through 29 July 2018

ER -