Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instsruments auf Nachfrager

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

OriginalspracheDeutsch
ZeitschriftMarketing Review St. Gallen
Jahrgang33
Ausgabenummer2
Seiten (von - bis)96-101
Anzahl der Seiten6
ISSN1865-6544
PublikationsstatusErschienen - 2018

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