Social Enterprise - The Rising Star of Customer Well-beeing?

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Standard

Social Enterprise - The Rising Star of Customer Well-beeing? / Batt, Verena; Falter, Mareike.

2018 Global Marketing Conference at Tokyo Proceedings. Changwon : Changwon National University, 2018. p. 797-809 (Global Marketing Conference; Vol. 2018).

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Harvard

Batt, V & Falter, M 2018, Social Enterprise - The Rising Star of Customer Well-beeing? in 2018 Global Marketing Conference at Tokyo Proceedings. Global Marketing Conference, vol. 2018, Changwon National University, Changwon, pp. 797-809, 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26.07.18. https://doi.org/10.15444/GMC2018.07.06.01

APA

Batt, V., & Falter, M. (2018). Social Enterprise - The Rising Star of Customer Well-beeing? In 2018 Global Marketing Conference at Tokyo Proceedings (pp. 797-809). (Global Marketing Conference; Vol. 2018). Changwon National University. https://doi.org/10.15444/GMC2018.07.06.01

Vancouver

Batt V, Falter M. Social Enterprise - The Rising Star of Customer Well-beeing? In 2018 Global Marketing Conference at Tokyo Proceedings. Changwon: Changwon National University. 2018. p. 797-809. (Global Marketing Conference). https://doi.org/10.15444/GMC2018.07.06.01

Bibtex

@inbook{08bd30da336b4f558817c03a2a5e6464,
title = "Social Enterprise - The Rising Star of Customer Well-beeing?",
abstract = "Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.",
keywords = "Management studies, well-being, social enterprise, hybrid business, social business, business models, experimental design, well-being, social enterprise, hybrid business, social business, business models, experimental design",
author = "Verena Batt and Mareike Falter",
note = "Thema: {"}Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management{"}; 2018 Global Marketing Conference at Tokyo ; Conference date: 26-07-2018 Through 29-07-2018",
year = "2018",
doi = "10.15444/GMC2018.07.06.01",
language = "English",
series = "Global Marketing Conference",
publisher = "Changwon National University",
pages = "797--809",
booktitle = "2018 Global Marketing Conference at Tokyo Proceedings",
address = "Korea, Republic of",
url = "http://gammaconference.org/2018/?ckattempt=1",

}

RIS

TY - CHAP

T1 - Social Enterprise - The Rising Star of Customer Well-beeing?

AU - Batt, Verena

AU - Falter, Mareike

N1 - Thema: "Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management"

PY - 2018

Y1 - 2018

N2 - Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.

AB - Companies are increasingly faced with a growing number of social enterprises entering the market, as well with an appealing business model for many customers. However, the role of social enterprises as a driver of customer well-being has not been examined so far. Given the relevance of customer well-being for company success, this paper seeks to identify whether buying products from social enterprises leads to a different degree of customer well-being compared to the purchase from other organization types. The findings reveal that buying products from social enterprises leads to a higher degree of customer well-being than buying products from for-profit companies. In contrast, purchasing from non-profit organizations leads to a slightly higher customer well-being than buying from social enterprises. Furthermore, the results show that the organization type has an influence on customers´ company perceptions, which, in turn, guides the perception of customer well-being.

KW - Management studies

KW - well-being

KW - social enterprise

KW - hybrid business

KW - social business

KW - business models

KW - experimental design

KW - well-being

KW - social enterprise

KW - hybrid business

KW - social business

KW - business models

KW - experimental design

UR - http://gmcproceedings.net/html/sub3_01.html

U2 - 10.15444/GMC2018.07.06.01

DO - 10.15444/GMC2018.07.06.01

M3 - Article in conference proceedings

T3 - Global Marketing Conference

SP - 797

EP - 809

BT - 2018 Global Marketing Conference at Tokyo Proceedings

PB - Changwon National University

CY - Changwon

T2 - 2018 Global Marketing Conference at Tokyo

Y2 - 26 July 2018 through 29 July 2018

ER -