Wettbewerbssituation und Handlungsspielräume kleiner und mittlerer Tourismusunternehmen

Research output: Journal contributionsJournal articlesResearch

Authors

Small and medium sized enterprises (SME) represent the main part of firms in the tourism sector. Their competitive surrounding is nowadays characterized by the following of quick changes. These changes require adjustments and the establishment of competitive advantages, which can be created on one hand by focussing on the market and on the other hand by considering internal resources of the enterprise. Touristic small and medium sized enterprises have to generate the performance of adjustments by themselves. The government only creates the general framework.
Translated title of the contributionCompetitive situation and action scope of small and medium sized enterprises in tourism
Original languageGerman
JournalTourismus-Journal
Volume3
Issue number2
Pages (from-to)205-229
Number of pages25
ISSN1433-5948
Publication statusPublished - 1999

    Research areas

  • Tourism studies - Small and medium sized enterprises, action scope, competitive advantage