Aligning Experimentation with Product Operations: A Taxonomy for Structuring Experimentation Teams

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Authors

Organizations increasingly rely on experimentation to drive data-informed decision-making and innovation. While models like the Flywheel offer guidance on scaling, they often assume a fixed operational context without addressing its impact on experimentation practices. This study examines how experimentation team structures interact with an organization’s operating model. Based on semi-structured interviews with 19 industry experts, we identified recurring organizational patterns and developed a multi-dimensional taxonomy. Our findings reveal four quadrants defined by team structures (centralized, decentralized, Center of Excellence) and operational models (Product vs. Feature-Management Operating Models). Each quadrant presents distinct challenges and trade-offs. By clarifying these interactions, our results support organizations in evaluating their experimentation maturity and applying targeted changes—such as introducing a Center of Excellence or adjusting operating models—to enhance scalability and alignment.
Original languageEnglish
Title of host publicationSoftware Engineering and Advanced Applications - 51st Euromicro Conference, SEAA 2025, Proceedings : 51st Euromicro Conference, SEAA 2025 Salerno, Italy, September 10–12, 2025 Proceedings, Part III
EditorsDavide Taibi, Darja Smite
Number of pages16
Volume3
Place of PublicationCham
PublisherSpringer Nature Switzerland AG
Publication date2026
Pages23-38
ISBN (print)978-3-032-04206-4, 978-3-032-04208-8
ISBN (electronic)978-3-032-04207-1
DOIs
Publication statusPublished - 2026
Event51st Euromicro Conference on Software Engineering and Advanced Applications - SEAA 2025 - Salerno, Italy
Duration: 10.09.202512.09.2025
Conference number: 51

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

    Research areas

  • Business informatics - Center of Excellence, Continuous Experimentation, Experimentation Program, Product Operating Model

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