Aligning Experimentation with Product Operations: A Taxonomy for Structuring Experimentation Teams
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
Organizations increasingly rely on experimentation to drive data-informed decision-making and innovation. While models like the Flywheel offer guidance on scaling, they often assume a fixed operational context without addressing its impact on experimentation practices. This study examines how experimentation team structures interact with an organization’s operating model. Based on semi-structured interviews with 19 industry experts, we identified recurring organizational patterns and developed a multi-dimensional taxonomy. Our findings reveal four quadrants defined by team structures (centralized, decentralized, Center of Excellence) and operational models (Product vs. Feature-Management Operating Models). Each quadrant presents distinct challenges and trade-offs. By clarifying these interactions, our results support organizations in evaluating their experimentation maturity and applying targeted changes—such as introducing a Center of Excellence or adjusting operating models—to enhance scalability and alignment. 
| Original language | English | 
|---|---|
| Title of host publication | Software Engineering and Advanced Applications - 51st Euromicro Conference, SEAA 2025, Proceedings : 51st Euromicro Conference, SEAA 2025 Salerno, Italy, September 10–12, 2025 Proceedings, Part III | 
| Editors | Davide Taibi, Darja Smite | 
| Number of pages | 16 | 
| Volume | 3 | 
| Place of Publication | Cham | 
| Publisher | Springer Nature Switzerland AG | 
| Publication date | 2026 | 
| Pages | 23-38 | 
| ISBN (print) | 978-3-032-04206-4, 978-3-032-04208-8 | 
| ISBN (electronic) | 978-3-032-04207-1 | 
| DOIs | |
| Publication status | Published - 2026 | 
| Event | 51st Euromicro Conference on Software Engineering and Advanced Applications - SEAA 2025 - Salerno, Italy Duration: 10.09.2025 → 12.09.2025 Conference number: 51  | 
Bibliographical note
Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
- Theoretical Computer Science
 - General Computer Science
 
ASJC Scopus Subject Areas
- Business informatics - Center of Excellence, Continuous Experimentation, Experimentation Program, Product Operating Model
 
