The relevance of cultural aspects in cross cultural management in multinational companies

Research output: Contributions to collected editions/worksChapterpeer-review


Original languageEnglish
Title of host publicationManaging Globalization : New Business Models, Strategies and Innovation
EditorsDemetris Vrontis, Stefano Bresciani, Matteo Rossi
Number of pages27
PublisherCambridge Scholars Publishing
Publication date01.05.2016
ISBN (print)1-4438-8897-4 , 978-1-4438-8897-4
Publication statusPublished - 01.05.2016