Realization of Data-Driven Business Models in Incumbent Companies: An Exploratory Study Based on the Resource-Based View
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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ICIS 2021 Proceedings: Building sustainability and resilience with IS: A call for action. Association for Information Systems, 2021. 1410.
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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RIS
TY - CHAP
T1 - Realization of Data-Driven Business Models in Incumbent Companies
T2 - 42nd International Conference on Information Systems - ICIS 2021 TREOs
AU - Lange, Hergen Eilert
AU - Drews, Paul
AU - Höft, Markus
N1 - Conference code: 42
PY - 2021
Y1 - 2021
N2 - The generation of value from data is a key issue for many incumbent companies in our modern economy. While they are stuck in traditional business environments, they seek to develop and realize data-driven business models (DDBMs). Previous research aimed at analyzing and supporting the DDBM ideation process. In this study, we focus on developing an improved understanding of the process of realizing DDBMs and required capabilities and resources. It is grounded on interviews with 19 experts from multiple industries. By leveraging the resource-based (RBV) view as a theoretical lens, we analyzed 45 DDBM realization cases. We identified four execution periods, four capabilities, and 25 resources to characterize the process of DDBM realization. The results contribute to the field of DDBM research by theorizing the process of DDBM realization with a focus on challenges and enablers of resource utilization.
AB - The generation of value from data is a key issue for many incumbent companies in our modern economy. While they are stuck in traditional business environments, they seek to develop and realize data-driven business models (DDBMs). Previous research aimed at analyzing and supporting the DDBM ideation process. In this study, we focus on developing an improved understanding of the process of realizing DDBMs and required capabilities and resources. It is grounded on interviews with 19 experts from multiple industries. By leveraging the resource-based (RBV) view as a theoretical lens, we analyzed 45 DDBM realization cases. We identified four execution periods, four capabilities, and 25 resources to characterize the process of DDBM realization. The results contribute to the field of DDBM research by theorizing the process of DDBM realization with a focus on challenges and enablers of resource utilization.
KW - Informatics
KW - Business informatics
M3 - Article in conference proceedings
BT - ICIS 2021 Proceedings
PB - Association for Information Systems
Y2 - 12 December 2021 through 15 December 2021
ER -