Luxury Brands as Employers
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Luxury Brands as Employers. / Batt, Verena ; Berghaus, Benjamin.
The Management of Luxury : an international guide. ed. / Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke. 2. ed. London : Kogan Page, 2018. p. 355-371.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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TY - CHAP
T1 - Luxury Brands as Employers
AU - Batt, Verena
AU - Berghaus, Benjamin
N1 - Revised edition of The management of luxury, 2014
PY - 2018
Y1 - 2018
N2 - The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.
AB - The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.
KW - Management studies
UR - http://www.gbv.de/dms/zbw/1010674706.pdf
M3 - Contributions to collected editions/anthologies
SN - 978-0-7494-8182-7
SP - 355
EP - 371
BT - The Management of Luxury
A2 - Berghaus, Benjamin
A2 - Müller-Stewens, Günter
A2 - Reinecke, Sven
PB - Kogan Page
CY - London
ER -