Luxury Brands as Employers

Verena  Batt; Benjamin Berghaus

Luxury Brands as Employers

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Standard

Luxury Brands as Employers. / Batt, Verena ; Berghaus, Benjamin.
The Management of Luxury : an international guide. ed. / Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke. 2. ed. London: Kogan Page, 2018. p. 355-371.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Harvard

Batt, V & Berghaus, B 2018, Luxury Brands as Employers. in B Berghaus, G Müller-Stewens & S Reinecke (eds), The Management of Luxury : an international guide. 2 edn, Kogan Page, London, pp. 355-371.

APA

Batt, V., & Berghaus, B. (2018). Luxury Brands as Employers. In B. Berghaus, G. Müller-Stewens, & S. Reinecke (Eds.), The Management of Luxury : an international guide (2 ed., pp. 355-371). Kogan Page.

Vancouver

Batt V, Berghaus B. Luxury Brands as Employers. In Berghaus B, Müller-Stewens G, Reinecke S, editors, The Management of Luxury : an international guide. 2 ed. London: Kogan Page. 2018. p. 355-371

Bibtex

@inbook{dc28ac96853045c6aebd8613f486c9ec,

title = "Luxury Brands as Employers",

abstract = "The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.",

keywords = "Management studies",

author = "Verena Batt and Benjamin Berghaus",

note = "Revised edition of The management of luxury, 2014",

year = "2018",

language = "English",

isbn = "978-0-7494-8182-7",

pages = "355--371",

editor = "Benjamin Berghaus and G{\"u}nter M{\"u}ller-Stewens and Sven Reinecke",

booktitle = "The Management of Luxury",

publisher = "Kogan Page",

address = "United Kingdom",

edition = "2",

}

RIS

TY - CHAP

T1 - Luxury Brands as Employers

AU - Batt, Verena

AU - Berghaus, Benjamin

N1 - Revised edition of The management of luxury, 2014

PY - 2018

Y1 - 2018

N2 - The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.

AB - The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.

KW - Management studies

UR - http://www.gbv.de/dms/zbw/1010674706.pdf

M3 - Contributions to collected editions/anthologies

SN - 978-0-7494-8182-7

SP - 355

EP - 371

BT - The Management of Luxury

A2 - Berghaus, Benjamin

A2 - Müller-Stewens, Günter

A2 - Reinecke, Sven

PB - Kogan Page

CY - London

ER -

Other publications by the same author(s)

Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review