From Ideation to Realization: Essential Steps and Activities for Realizing Data-Driven Business Models

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

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Data have become a key resource for competition in several industries. As a response to this challenge, companies seek to create and realize data-driven business models (DDBMs). Although the ideation of DDBMs has been the subject of research, the realization of DDBMs remains an under-researched area. In this paper, we present a four-step process for guiding the realization of DDBMs. This process is grounded in a two-step literature review of research related to DDBMs and business model realization (BMR). By drawing on the four steps of BMR and six dimensions of DDBMs, the process locates 54 activities for realizing DDBMs. Furthermore, we cluster the activities to develop a consolidated model and demonstrate the application of the process by applying it to three case studies from the literature. The process is a starting point for further research on the realization of DDBMs and helps companies structure their activities for realizing a DDBM.
Original languageEnglish
Title of host publicationProceedings - 2020 IEEE 22nd Conference on Business Informatics, CBI 2020 : Proceedings, Antwerp, Belgium 22-24 June 2020, Volume 2 – Research-in-Progress and Workshop Papers
EditorsWided Guedria, Henderik A. Proper, Jan Verelst, Simon Hacks, Felix Timm, Kurt Sandkuhl, Michael Fellmann, Gabriel da Silva Serapiao Leal, Mathias Payan, Mikhail Komarov, Svetlana Maltseva, Raissa Uskenbayeva, Dmitry Nazarov, Mouzhi Ge, Markus Helfert, Lisa Ehrlinger
Number of pages10
Volume2
Place of PublicationLos Alamitos
PublisherIEEE - Institute of Electrical and Electronics Engineers Inc.
Publication date06.2020
Pages20-29
Article number9140222
ISBN (Print)978-1-7281-9927-6
ISBN (Electronic)978-1-7281-9926-9
DOIs
Publication statusPublished - 06.2020
Event22nd IEEE International Conference on Business Informatics 2020 - University of Antwerp, Antwerpen, Belgium
Duration: 22.06.202024.06.2020
Conference number: 22
https://www.uantwerpen.be/en/conferences/business-informatics/