TY - JOUR

T1 - Developing a Green Business Portfolio

AU - Ilinitch, Anne Y.

AU - Schaltegger, Stefan

PY - 1995/4/1

Y1 - 1995/4/1

N2 - As the cost of environmental non-compliance increases, firms are beginning to incorporate an environmental dimension into their strategic planning process. This paper describes an ecologically-oriented portfolio model which enables firms to examine their product lines and competitive position in terms of both environmental and economic attractiveness. Examples illustrate the model's utility and suggest that positive environmental performance can be associated with neutral or positive economic performance, in contrast to the often asserted negative effects.

AB - As the cost of environmental non-compliance increases, firms are beginning to incorporate an environmental dimension into their strategic planning process. This paper describes an ecologically-oriented portfolio model which enables firms to examine their product lines and competitive position in terms of both environmental and economic attractiveness. Examples illustrate the model's utility and suggest that positive environmental performance can be associated with neutral or positive economic performance, in contrast to the often asserted negative effects.

KW - Sustainability sciences, Management & Economics

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=0002404015&partnerID=8YFLogxK

U2 - 10.1016/0024-6301(95)98587-I

DO - 10.1016/0024-6301(95)98587-I

M3 - Journal articles

VL - 28

SP - 29

EP - 38

JO - Long Range Planning

JF - Long Range Planning

SN - 0024-6301

IS - 2

ER -