Demand-side strategy and business models: Putting value creation for consumers center stage

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

Value creation for consumers, as the conditio sine qua non for value capture, is at the heart of demand-side strategy research and is a core element of almost any business model. In this paper, we discuss the unique ideas that demand-side strategy and business model research jointly contribute to the strategy literature, and we elaborate on the potential for cross-fertilization between both areas of study. We argue that both the demand-side perspective and the business model concept could jointly promote a better understanding of strategy-making by mutually relying on the distinctive insights from each stream; specifically, while research on demand-side strategy can help business model scholars gain a more robust and granular understanding of effective value propositions, business models can serve as a “bridging concept” that links the shared ideas of both areas of study to resource-based streams of strategy research.

Original languageEnglish
JournalLong Range Planning
Volume51
Issue number1
Pages (from-to)22-31
Number of pages10
ISSN0024-6301
DOIs
Publication statusPublished - 01.02.2018
Externally publishedYes

    Research areas

  • Management studies - Business models, Consumers, Demand-side strategy, Value creation, Value proposition

Recently viewed

Researchers

  1. Björn Vauk

Publications

  1. Development of pre-service teachers´teaching performance in physical education during a long-term internship
  2. Auf allen Märkten zu Hause
  3. The relationship between intragenerational and intergenerational ecological justice
  4. The 6-month effectiveness of Internet-based guided self-help for depression in adults with Type 1 and 2 diabetes mellitus
  5. Phonographie
  6. Functional domains of business incubators for refugee entrepreneurs
  7. Ideological Stances in Yoruba Nation Secessionist Discourse in Nigerian Virtual Communities
  8. Shock as a black box 2. Effects of adiabatic deceleration and convection included
  9. The effectiveness of interventions during and after residence in women’s shelters
  10. Globalization’s limits to the environmental state? Integrating telecoupling into global environmental governance
  11. Article 72 CISG
  12. When history matters
  13. Spacing organization: non-representational theory and performing organizational space
  14. Identifying business opportunities for sustainable development
  15. Werbung
  16. Transformative education
  17. Where is cinema (today)?
  18. C.S.ルイス 「ライオンと魔女」の謎を解く―ナルニアガイド
  19. Business Entry and Window of Opportunity
  20. Imagology Meets Children's Literature
  21. Making a difference by marking the difference
  22. How to make universal, voluntary testing for COVID-19 work? A behavioural economics perspective
  23. Intentionalisten vs. Strukturalisten
  24. How do conflicts impact change in family businesses?
  25. Freie Rede
  26. Markenwert
  27. „Why Do Intellectuals Oppose Capitalism?“
  28. Remastering
  29. Conflict strength:
  30. Konzeptionsentwicklung – eine Einführung
  31. "Instrumentalität"
  32. Anchoring and Sleep Inertia
  33. Umweltverträglichkeitsprüfung
  34. Removal of the anti-cancer drug methotrexate from water by advanced oxidation processes
  35. Outcome expectations and work design characteristics in post-retirement work planning