Developing a Green Business Portfolio

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As the cost of environmental non-compliance increases, firms are beginning to incorporate an environmental dimension into their strategic planning process. This paper describes an ecologically-oriented portfolio model which enables firms to examine their product lines and competitive position in terms of both environmental and economic attractiveness. Examples illustrate the model's utility and suggest that positive environmental performance can be associated with neutral or positive economic performance, in contrast to the often asserted negative effects.

Original languageEnglish
JournalLong Range Planning
Issue number2
Pages (from-to)29-38
Number of pages10
Publication statusPublished - 01.04.1995