1. //
  2. Start
  3. //
  4. Researchers
  5. //
  6. Verena Batt
  7. //
  8. Publications
  9. //

Verena Batt

Prof. Dr.

Contact

Prof. Dr. Verena Batt

Advanced search options
Advanced search options

Reset

    to
    21 - 30 out of 31Page size: 10
    Sort by: Title

    1. Messung der Qualität in Dienstleistungscentern: am Beispiel eines Flughafens

      Bruhn, M., Batt, V., Hadwich, K. & Meldau, S., 03.02.2010, In: Journal of Business Economics : JBE. 80, 4, p. 351-382 32 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    2. Mitarbeiter als Erlebnisprovider: Theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel

      Bruhn, M. & Batt, V., 2011, In: Marketing ZFP - Journal of Research and Management . 33, 3, p. 208-220 13 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Published

      Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instsruments auf Nachfrager

      Batt, V., Holzer, M., Farouq, J. & Bruhn, M., 2018, In: Marketing Review St. Gallen. 33, 2, p. 96-101 6 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    4. Qualität der Internen Markenführung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

      Batt, V., 28.01.2013, 1 ed. Wiesbaden: Gabler Verlag. 420 p. (Basler Schriften zum Marketing; no. 31)( Springer Gabler Research)

      Research output: Books and anthologies › Monographs › Research › peer-review

    5. Qualität von E-Health Services: Entwicklung und empirische Überprüfung eines Messinstruments

      Bruhn, M. & Batt, V., 2015, In: Marketing ZFP - Journal of Research and Management . 37, 1, p. 42-56 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    6. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

      Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    7. Published

      Social Enterprise - The Rising Star of Customer Well-beeing?

      Batt, V. & Falter, M., 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Changwon: Changwon National University, p. 797-809 13 p. (Global Marketing Conference; vol. 2018).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    8. Swissness als Erfolgsfaktor: Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung

      Bruhn, M., Schwarz, J. & Batt, V., 2012, In: Die Unternehmung. 66, 2, p. 153-179 27 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    9. Swissness Communication and its Impact on Consumer-Brand Relationships

      Bruhn, M. & Batt, V., 01.2015, In: Die Unternehmung. 69, 2, p. 116-131 16 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    10. The internal audience of external communications

      Holzer, M., Batt, V. & Bruhn, M., 2014, Agents of change: Proceedings. Griffith Business School, p. 68 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    Previous 1 2 3 4 Next