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Verena Batt

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Prof. Dr. Verena Batt

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    1. 2015

    2. Employees as a Second Audience: A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective

      Holzer, M., Batt, V. & Bruhn, M., 2015, In: Marketing ZFP - Journal of Research and Management . 37, 3, p. 126 - 136 11 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Employer Branding: Markenführung zur Steigerung der Arbeitgeberattraktivität

      Bruhn, M. & Batt, V., 2015, In: Wirtschaftswissenschaftliches Studium. 44, 10, p. 538-547 10 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    4. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

      Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    5. “Happy, happy, happy …”: The happy side of luxury brands

      Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    6. Qualität von E-Health Services: Entwicklung und empirische Überprüfung eines Messinstruments

      Bruhn, M. & Batt, V., 2015, In: Marketing ZFP - Journal of Research and Management . 37, 1, p. 42-56 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    7. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

      Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    8. 2014

    9. Luxury Brands as Employers

      Batt, V. & Berghaus, B., 09.2014, The Management of Luxury: A Practitioner’s Handbook. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 1 ed. London: Kogan Page, Vol. 1. p. 361-377 17 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    10. The internal audience of external communications

      Holzer, M., Batt, V. & Bruhn, M., 2014, Agents of change: Proceedings. Griffith Business School, p. 68 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    11. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

      Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    12. 2013

    13. Qualität der Internen Markenführung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

      Batt, V., 28.01.2013, 1 ed. Wiesbaden: Gabler Verlag. 420 p. (Basler Schriften zum Marketing; no. 31)( Springer Gabler Research)

      Research output: Books and anthologies › Monographs › Research › peer-review

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