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Professorship for Business Management, in Particular Communication and Cultural Management

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  1. Articles for encyclopedia › Research
  2. Published

    Duft

    Bekmeier-Feuerhahn, S., 2001, Vahlens großes Marketinglexikon. Diller, H. (ed.). 2 ed. München: C.H. Beck Verlag, p. 340 1 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  3. Published

    Gesichtssprache

    Bekmeier-Feuerhahn, S., 2001, Vahlens großes Marketinglexikon. Diller, H. (ed.). 2 ed. München: C.H. Beck Verlag, p. 357-358 2 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  4. Published

    Körpersprache

    Bekmeier-Feuerhahn, S., 2001, Vahlens großes Marketinglexikon. Diller, H. (ed.). 2 ed. München: C.H. Beck Verlag, p. 828 1 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  5. Published

    Markenwert

    Bekmeier-Feuerhahn, S., 2006, Wirtschafts-Lexikon: Bd. 7: Kündigung und Kündigungsschutz - Matrix-Organisation. Stuttgart: Schäffer-Poeschel Verlag, p. 3649-3658 10 p.

    Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

  6. Published abstract in conference proceedings › Research › Peer-reviewed
  7. Published

    Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  8. Published

    Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

    Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  9. Published

    How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes

    Kollat, J., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 214 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  10. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  11. Published

    Online CSR communication by listed companies: a factor for enthusiasm or disappointment?

    Hetze, K., Bögel, P. M., Glock, Y. & Bekmeier-Feuerhahn, S., 2016, 20th EMAN Conference: Two Decades of Corporate Environmental and Sustainability Accounting - What has been accieved?; Proceedings of the 20 th Conference of the Environmental and Sustainability Management Accounting Network (EMAN), Lüneburg, 2016. Schaltegger, S. (ed.). Centre for Sustainability Management, p. 119-120 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  12. Published

    Reprocessing from the inside: Employees' perception of participative CSR approaches

    Koch, C., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 227 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  13. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  14. Published abstract in conference proceedings › Research › Not peer-reviewed
  15. Published

    Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

    Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  16. Article in conference proceedings › Research › Peer-reviewed
  17. In preparation

    Cuba and Cultural Relations in Challenging Times: A Practice-Approach

    Jakob, L., 01.08.2023, (In preparation) Cultural Diplomacy and Cultural Relations: Collaboration / Diversity / Dialogue. Henze, R., Dragićević-Šešić, M. & Rogač Mijatović, L. (eds.).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  18. Published

    Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  19. Published

    Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

    Seitz, L. & Bekmeier-Feuerhahn, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, 1402. (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  20. Published

    The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?

    Seitz, L., Woronkow, J., Bekmeier-Feuerhahn, S. & Gohil, K., 2021, ECIS 2021 Proceedings: Human Values Crisis in a Digitizing World. AIS eLibrary, 1185

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  21. Published

    Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems

    Seitz, L., Bekmeier-Feuerhahn, S., Bontrup, F., Wildt, J. & Gohil, K., 27.05.2020, Proceedings of the 49th EMAC 2020 Annual Conference, Budapest, May 26-29, 2020. Brüssel: European Marketing Academy, 10 p. 64418. (Proceedings of the European Marketing Academy ; vol. 2020).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  22. Article in conference proceedings › Research › Not peer-reviewed
  23. Published

    Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: Eine Einführung

    Bekmeier-Feuerhahn, S., Martin, A., Merz, J. & Weisenfeld, U., 2011, Die Dynamik tiefgreifenden Wandels in Gesellschaft, Wirtschaft und Unternehmen: [Beiträge der sechsten CREPS Konferenz vom 26. - 27. November 2009 in der Leuphana-Universität Lüneburg]. Bekmeier-Feuerhahn, S., Martin, A., Merz, J. & Weisenfeld, U. (eds.). LIT Verlag, p. VII-XI 5 p. (Entrepreneurship, professions, small business economics; no. 5).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research

  24. Published

    Processing of CSR communication: Insights from the ELM

    Bögel, P. M., 2013, CSR Communication Conference 2013 Proceedings. Nielsen, A-E., Thomsen, C., Golob, U., Elving, W., Schultz, F. & Podnar, K. (eds.). 1 ed. Ljubljana: University of Ljubljana, Vol. 2013. p. 82-84 3 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research

  25. Special Journal issue › Research
  26. Published

    Management of change

    Bekmeier-Feuerhahn, S. (ed.), Martin, A. (ed.) & Weisenfeld, U. (ed.), 2009, Mering: Rainer Hampp Verlag. 233 p. (management revue. The international Review of Management Studies ; vol. 2, no. 2)

    Research output: Books and anthologies › Special Journal issue › Research

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