Demand response (DR) is considered crucial for a more reliable, sustainable, and efficient electricity system. Nevertheless, DR's potential still remains largely untapped in Europe. This study sheds light on the roots of this problem in the context of Poland. It suggests that unfavorable regulation is symptomatic of the real, underlying barriers. In Poland, these barriers are coal dependence and political influence on energy enterprises. As main drivers, supply security concerns, EU regulatory pressure, and a positive cost-benefit profile of DR in comparison to alternatives, are revealed. A conceptual model of DR uptake in electricity systems is proposed.