Entrepreneurial Marketing and Capital Acquisition
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: International Journal of Entrepreneurship and Small Business, Jahrgang 16, Nr. 4, 07.2012, S. 471-484.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Entrepreneurial Marketing and Capital Acquisition
AU - Schulte, Reinhard
PY - 2012/7
Y1 - 2012/7
N2 - The paper examines financing relationships between new ventures and their bank creditors. Defining this as an agency relationship, the paper develops a theoretical framework for an analysis of substantial problems in making financial contracts at reasonable terms for new ventures. Three basic types of problems emerge: differences in information, differences in management influence, and differences in the capital impact of a contract. As a conclusion, the implementation of financing marketing as a basic strategy for start-ups in acquiring and maintaining financial contracts is suggested. It encompasses all measures that serve to generate, to maintain, or to improve financing resources by aligning with the needs of actual or potential finance partners. Features of an entrepreneurial marketing needed to acquire financial resources are introduced, and its suitability to reduce financing obstructions is discussed. Copyright © 2012 Inderscience Enterprises Ltd.
AB - The paper examines financing relationships between new ventures and their bank creditors. Defining this as an agency relationship, the paper develops a theoretical framework for an analysis of substantial problems in making financial contracts at reasonable terms for new ventures. Three basic types of problems emerge: differences in information, differences in management influence, and differences in the capital impact of a contract. As a conclusion, the implementation of financing marketing as a basic strategy for start-ups in acquiring and maintaining financial contracts is suggested. It encompasses all measures that serve to generate, to maintain, or to improve financing resources by aligning with the needs of actual or potential finance partners. Features of an entrepreneurial marketing needed to acquire financial resources are introduced, and its suitability to reduce financing obstructions is discussed. Copyright © 2012 Inderscience Enterprises Ltd.
KW - Entrepreneurship
KW - Bank lending
KW - Capital acquisition
KW - EM
KW - Entrepreneurial finance
KW - Entrepreneurial marketing
KW - New venture funding
KW - Start-up finance
KW - Management studies
KW - Gründung
KW - Bank lending
KW - Capital acquisition
KW - EM
KW - Entrepreneurial finance
KW - Entrepreneurial marketing
KW - New venture funding
KW - Start-up finance
UR - http://www.scopus.com/inward/record.url?scp=84863652071&partnerID=8YFLogxK
U2 - 10.1504/IJESB.2012.047613
DO - 10.1504/IJESB.2012.047613
M3 - Journal articles
VL - 16
SP - 471
EP - 484
JO - International Journal of Entrepreneurship and Small Business
JF - International Journal of Entrepreneurship and Small Business
SN - 1741-8054
IS - 4
ER -