Entrepreneurial Marketing and Capital Acquisition

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Entrepreneurial Marketing and Capital Acquisition. / Schulte, Reinhard.

In: International Journal of Entrepreneurship and Small Business, Vol. 16, No. 4, 07.2012, p. 471-484.

Research output: Journal contributionsJournal articlesResearchpeer-review

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@article{c610e59d96844ab09ef453fbd3264358,
title = "Entrepreneurial Marketing and Capital Acquisition",
abstract = "The paper examines financing relationships between new ventures and their bank creditors. Defining this as an agency relationship, the paper develops a theoretical framework for an analysis of substantial problems in making financial contracts at reasonable terms for new ventures. Three basic types of problems emerge: differences in information, differences in management influence, and differences in the capital impact of a contract. As a conclusion, the implementation of financing marketing as a basic strategy for start-ups in acquiring and maintaining financial contracts is suggested. It encompasses all measures that serve to generate, to maintain, or to improve financing resources by aligning with the needs of actual or potential finance partners. Features of an entrepreneurial marketing needed to acquire financial resources are introduced, and its suitability to reduce financing obstructions is discussed. Copyright {\textcopyright} 2012 Inderscience Enterprises Ltd.",
keywords = "Entrepreneurship, Bank lending, Capital acquisition, EM, Entrepreneurial finance, Entrepreneurial marketing, New venture funding, Start-up finance, Management studies, Gr{\"u}ndung, Bank lending, Capital acquisition, EM, Entrepreneurial finance, Entrepreneurial marketing, New venture funding, Start-up finance",
author = "Reinhard Schulte",
year = "2012",
month = jul,
doi = "10.1504/IJESB.2012.047613",
language = "English",
volume = "16",
pages = "471--484",
journal = "International Journal of Entrepreneurship and Small Business",
issn = "1476-1297",
publisher = "Inderscience Publishers",
number = "4",

}

RIS

TY - JOUR

T1 - Entrepreneurial Marketing and Capital Acquisition

AU - Schulte, Reinhard

PY - 2012/7

Y1 - 2012/7

N2 - The paper examines financing relationships between new ventures and their bank creditors. Defining this as an agency relationship, the paper develops a theoretical framework for an analysis of substantial problems in making financial contracts at reasonable terms for new ventures. Three basic types of problems emerge: differences in information, differences in management influence, and differences in the capital impact of a contract. As a conclusion, the implementation of financing marketing as a basic strategy for start-ups in acquiring and maintaining financial contracts is suggested. It encompasses all measures that serve to generate, to maintain, or to improve financing resources by aligning with the needs of actual or potential finance partners. Features of an entrepreneurial marketing needed to acquire financial resources are introduced, and its suitability to reduce financing obstructions is discussed. Copyright © 2012 Inderscience Enterprises Ltd.

AB - The paper examines financing relationships between new ventures and their bank creditors. Defining this as an agency relationship, the paper develops a theoretical framework for an analysis of substantial problems in making financial contracts at reasonable terms for new ventures. Three basic types of problems emerge: differences in information, differences in management influence, and differences in the capital impact of a contract. As a conclusion, the implementation of financing marketing as a basic strategy for start-ups in acquiring and maintaining financial contracts is suggested. It encompasses all measures that serve to generate, to maintain, or to improve financing resources by aligning with the needs of actual or potential finance partners. Features of an entrepreneurial marketing needed to acquire financial resources are introduced, and its suitability to reduce financing obstructions is discussed. Copyright © 2012 Inderscience Enterprises Ltd.

KW - Entrepreneurship

KW - Bank lending

KW - Capital acquisition

KW - EM

KW - Entrepreneurial finance

KW - Entrepreneurial marketing

KW - New venture funding

KW - Start-up finance

KW - Management studies

KW - Gründung

KW - Bank lending

KW - Capital acquisition

KW - EM

KW - Entrepreneurial finance

KW - Entrepreneurial marketing

KW - New venture funding

KW - Start-up finance

UR - http://www.scopus.com/inward/record.url?scp=84863652071&partnerID=8YFLogxK

U2 - 10.1504/IJESB.2012.047613

DO - 10.1504/IJESB.2012.047613

M3 - Journal articles

VL - 16

SP - 471

EP - 484

JO - International Journal of Entrepreneurship and Small Business

JF - International Journal of Entrepreneurship and Small Business

SN - 1476-1297

IS - 4

ER -