Understanding storytelling in the context of information systems

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Authors

Storytelling has been used for a long time as a powerful communication tool. In the time of digital transformation storytelling is rediscovered on online platforms for e-commerce or crowdfunding projects. Digital storytelling is also increasingly used in the social media context, including online blogs, on Twitter or in the form of online reviews of services and products. Across all these digital settings, storytelling is used in order to transport a complex content more vividly to the audience and to ensure that the audience remembers the content as long as possible. In these digital forms of storytelling, textual description is frequently supplemented by digital elements like video, pictures or hypertexts. Recognizing importance of these developments, in this paper we provide an overview of existing studies on storytelling with a particular focus on information systems settings.

Original languageEnglish
Title of host publication23rd Americas Conference on Information Systems (AMCIS 2017) : A Tradition of Innovation
Number of pages10
Volume2
Place of PublicationRed Hook
PublisherCurran Associates
Publication date2018
Pages1071-1080
ISBN (print)978-1-5108-5657-8
ISBN (electronic)978-0-9966831-4-2
Publication statusPublished - 2018
Externally publishedYes
EventAmericas Conference on Information Systems - AMCIS 2017: A Tradition of Innovation - Boston, United States
Duration: 10.08.201712.08.2017
Conference number: 23
https://archives.aisconferences.org/amcis2017/index.html

Bibliographical note

Publisher Copyright:
© 2017 AIS/ICIS Administrative Office. All Rights Reserved.

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