Continuous Innovation through Modular Upgradeability: How Software Upgrades Affect Consumer Product Valuations

Activity: Talk or presentationConference PresentationsResearch

Nico Wiegand - Speaker

Monika Imschloß - Speaker

Vanessa Junc - Speaker

    20.06.201921.06.2019

    Event

    Society for Consumer Psychology Boutique Conference 2019: Numerical Markers in Judgments, Choices, and Consumption

    20.06.1921.06.19

    Montreal, Quebec, Canada

    Event: Conference

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