The Serious and the Mundane: Reflections on Gamified CSR Communication.

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Authors

We debate the strategic application of game elements to corporate messaging regarding societal and ecological concerns. We propose that gamified corporate social responsibility (CSR) communication is potentially well suited to create attention and involvement for corporate CSR initiatives. However, we argue that many gamification applications undermine their purpose and increase stakeholder suspicions about CSR. By debating the potential benefits and risks of gamified CSR communication, we aim to open the scholarly debate on the appropriateness of gamification in CSR.
Original languageEnglish
JournalJournal of Management Inquiry
Volume28
Issue number2
Pages (from-to)141-144
Number of pages4
ISSN1056-4926
DOIs
Publication statusPublished - 01.04.2019

Bibliographical note

Research Council of Norway within the SAMANSVAR project "Fair Labor in the Digitized Economy" (Grant Nummer: 247725/O70)

DOI