TY - JOUR

T1 - The Serious and the Mundane

T2 - Reflections on Gamified CSR Communication.

AU - Trittin, Hannah

AU - Fieseler, Christian

AU - Maltseva, Kateryna

PY - 2019/4/1

Y1 - 2019/4/1

N2 - We debate the strategic application of game elements to corporate messaging regarding societal and ecological concerns. We propose that gamified corporate social responsibility (CSR) communication is potentially well suited to create attention and involvement for corporate CSR initiatives. However, we argue that many gamification applications undermine their purpose and increase stakeholder suspicions about CSR. By debating the potential benefits and risks of gamified CSR communication, we aim to open the scholarly debate on the appropriateness of gamification in CSR.

AB - We debate the strategic application of game elements to corporate messaging regarding societal and ecological concerns. We propose that gamified corporate social responsibility (CSR) communication is potentially well suited to create attention and involvement for corporate CSR initiatives. However, we argue that many gamification applications undermine their purpose and increase stakeholder suspicions about CSR. By debating the potential benefits and risks of gamified CSR communication, we aim to open the scholarly debate on the appropriateness of gamification in CSR.

KW - Sustainability sciences, Communication

KW - corporate social responsibility

KW - CSR communication

KW - gamification

KW - play

UR - http://www.scopus.com/inward/record.url?scp=85052559916&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/93295ef5-88c6-3c0a-baf6-e48a6a035803/

U2 - 10.1177/1056492618790920

DO - 10.1177/1056492618790920

M3 - Journal articles

VL - 28

SP - 141

EP - 144

JO - Journal of Management Inquiry

JF - Journal of Management Inquiry

SN - 1056-4926

IS - 2

ER -