Tourism management in a global and transnational perspective

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearch

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Based on the fact that touristic products are service packages and, furthermore that they are provided for strangers, tourism, especially with respect to its structure, is characterized as an international business. Being subject to the conditions of globalization, chances to source components of the touristic product cost-effectively anywhere in the world are given. The risk of globalization is seen in the standardization. Standardization erases the characteristics of a destination and therewith destroys competitive advantages. A transnational marketing strategy is regarded as a solution: Using global advantages with a simultaneous preservation of local anchorage.
Original languageEnglish
Title of host publicationNew perspectives and values in world tourism & tourism management in the future
EditorsAhmet Aktas, Muhammet Kesgin, Emre Cengiz, Erdal Yenialp
Number of pages12
Volume1
PublisherAkdeniz Üniversitesi, Alanya Faculty of Business
Publication date2006
Pages32-43
ISBN (print)975-7666-83-1
Publication statusPublished - 2006
EventInternational Tourism Conference - 2006: New Perspectives and Values in World Tourism & Tourism Management in the Future - Universität Alanya, Alanya, Turkey
Duration: 20.11.200622.11.2006