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The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Standard

The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability. / Petersen, Holger.
Making ecopreneurs: Developing Sustainable Entrepreneurship. ed. / Michael Schaper. Farnham; Burlington, VT: Ashgate Publishing Limited, 2010. p. 223-236 (Corporate Social Responsibility).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Harvard

Petersen, H 2010, The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability. in M Schaper (ed.), Making ecopreneurs: Developing Sustainable Entrepreneurship. Corporate Social Responsibility, Ashgate Publishing Limited, Farnham; Burlington, VT, pp. 223-236. https://doi.org/10.4324/9781315593302

APA

Petersen, H. (2010). The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability. In M. Schaper (Ed.), Making ecopreneurs: Developing Sustainable Entrepreneurship (pp. 223-236). (Corporate Social Responsibility). Ashgate Publishing Limited. https://doi.org/10.4324/9781315593302

Vancouver

Petersen H. The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability. In Schaper M, editor, Making ecopreneurs: Developing Sustainable Entrepreneurship. Farnham; Burlington, VT: Ashgate Publishing Limited. 2010. p. 223-236. (Corporate Social Responsibility). doi: 10.4324/9781315593302

Bibtex

@inbook{09634df7d433460f9eebe054679c315c,
title = "The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability",
abstract = "This chapter examines the importance and development of competive advantages amongst ecopreneurial firms by examining 64 enterprises in Germany, Austria and Schwitzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to their core business, and they are also market leaders in special segments for ecological products or services. Five factors were found to account for the competitive strategies of ecopreneurial firms: {"}reputation{"}, creativity{"}, exclusivity{"}, {"}nearness to customers{"} and {"}technical competence{"}. It appears that reputation and credibiltiy are especially important for green business striving to develop a competitive market niche themselves.",
keywords = "Economics, Sustainability sciences, Management & Economics, Entrepreneurship",
author = "Holger Petersen",
year = "2010",
doi = "10.4324/9781315593302",
language = "English",
isbn = "9780566088759",
series = "Corporate Social Responsibility",
publisher = "Ashgate Publishing Limited",
pages = "223--236",
editor = "Michael Schaper",
booktitle = "Making ecopreneurs",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - The Competitive Strategies of Ecopreneurs

T2 - Striving for Market Leadership by Promoting Sustainability

AU - Petersen, Holger

PY - 2010

Y1 - 2010

N2 - This chapter examines the importance and development of competive advantages amongst ecopreneurial firms by examining 64 enterprises in Germany, Austria and Schwitzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to their core business, and they are also market leaders in special segments for ecological products or services. Five factors were found to account for the competitive strategies of ecopreneurial firms: "reputation", creativity", exclusivity", "nearness to customers" and "technical competence". It appears that reputation and credibiltiy are especially important for green business striving to develop a competitive market niche themselves.

AB - This chapter examines the importance and development of competive advantages amongst ecopreneurial firms by examining 64 enterprises in Germany, Austria and Schwitzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to their core business, and they are also market leaders in special segments for ecological products or services. Five factors were found to account for the competitive strategies of ecopreneurial firms: "reputation", creativity", exclusivity", "nearness to customers" and "technical competence". It appears that reputation and credibiltiy are especially important for green business striving to develop a competitive market niche themselves.

KW - Economics

KW - Sustainability sciences, Management & Economics

KW - Entrepreneurship

U2 - 10.4324/9781315593302

DO - 10.4324/9781315593302

M3 - Contributions to collected editions/anthologies

SN - 9780566088759

SN - 0566088754

T3 - Corporate Social Responsibility

SP - 223

EP - 236

BT - Making ecopreneurs

A2 - Schaper, Michael

PB - Ashgate Publishing Limited

CY - Farnham; Burlington, VT

ER -

Other publications by the same author(s)

Gütermarktorientiertes Umweltmanagement

Petersen, H. & Schaltegger, S., 2000, Wirtschaftswissenschaften. Schaltegger, S. (ed.). Berlin: Springer Verlag, p. 169-196 28 p. (Studium der Umweltwissenschaften; vol. 4493).

Research output: Contributions to collected editions/works › Chapter › peer-review

Interessenpolitisch orientiertes Umweltmanagement

Schaltegger, S. & Petersen, H., 2000, Wirtschaftswissenschaften. Schaltegger, S. (ed.). Berlin: Springer Verlag, p. 197-223 27 p. (Studium der Umweltwissenschaften).

Research output: Contributions to collected editions/works › Chapter › peer-review

Unternehmerische Freiheit endogen verwirklichen

Petersen, H., 2017, Unternehmen der Gesellschaft : Interdisziplinäre Beiträge zu einer kritischen Theorie des Unternehmens . F. U. U. G. O. (ed.). Marburg: Metropolis Verlag, p. 205-230 26 p. (Theorie der Unternehmung; vol. 65).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Corporate Social Responsibility und Corporate Sustainability - gesellschafts- und zukunftsfähig durch Nachhaltigkeitsmarketing

Petersen, H. & Schaltegger, S., 2016, Die 10 wichtigsten Zukunftsthemen im Marketing. Stumpf, M. (ed.). Freiburg: Haufe Mediengruppe, p. 81-117 37 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Welche Freiheit brauchen Unternehmer?

Dierksmeier, C. & Petersen, H., 2016, In: Forum Wirtschaftsethik. 24, 2, p. 3-8 6 p.

Research output: Journal contributions › Journal articles › Research › peer-review

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