The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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The Competitive Strategies of Ecopreneurs : Striving for Market Leadership by Promoting Sustainability. / Petersen, Holger.
Making ecopreneurs: Developing Sustainable Entrepreneurship. Hrsg. / Michael Schaper. Farnham; Burlington, VT : Ashgate Publishing Limited, 2010. S. 223-236 (Corporate Social Responsibility).Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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TY - CHAP
T1 - The Competitive Strategies of Ecopreneurs
T2 - Striving for Market Leadership by Promoting Sustainability
AU - Petersen, Holger
PY - 2010
Y1 - 2010
N2 - This chapter examines the importance and development of competive advantages amongst ecopreneurial firms by examining 64 enterprises in Germany, Austria and Schwitzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to their core business, and they are also market leaders in special segments for ecological products or services. Five factors were found to account for the competitive strategies of ecopreneurial firms: "reputation", creativity", exclusivity", "nearness to customers" and "technical competence". It appears that reputation and credibiltiy are especially important for green business striving to develop a competitive market niche themselves.
AB - This chapter examines the importance and development of competive advantages amongst ecopreneurial firms by examining 64 enterprises in Germany, Austria and Schwitzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to their core business, and they are also market leaders in special segments for ecological products or services. Five factors were found to account for the competitive strategies of ecopreneurial firms: "reputation", creativity", exclusivity", "nearness to customers" and "technical competence". It appears that reputation and credibiltiy are especially important for green business striving to develop a competitive market niche themselves.
KW - Economics
KW - Sustainability sciences, Management & Economics
KW - Entrepreneurship
U2 - 10.4324/9781315593302
DO - 10.4324/9781315593302
M3 - Contributions to collected editions/anthologies
SN - 9780566088759
SN - 0566088754
T3 - Corporate Social Responsibility
SP - 223
EP - 236
BT - Making ecopreneurs
A2 - Schaper, Michael
PB - Ashgate Publishing Limited
CY - Farnham; Burlington, VT
ER -