Stakeholder Engagement for Corporate Sustainability: A Comparative Analysis of B2C and B2B Companies
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In: Corporate Social Responsibility and Environmental Management, Vol. 25, No. 4, 01.01.2018, p. 659-673.
Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - Stakeholder Engagement for Corporate Sustainability
T2 - Herbsttagung der Wissenschaftlichen Kommission Nachhaltigkeitsmanagement des Verbands der Hochschullehrer für Betriebswirtschaft e.V. - VHB 2017
AU - Johnson, Matthew
AU - Redlbacher, Friederike
AU - Schaltegger, Stefan
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Stakeholder engagement is vital for corporate sustainability for various reasons from securing legitimacy to spurring innovation. While stakeholder engagement is well established in academic discourse, recent studies have examined the effects of customer segments on this engagement for corporate sustainability. Initial empirical analyses indicated that business-to-consumer companies are more frequently scrutinized on their sustainability activities than business-to-business companies, and subsequently they are more likely to report on sustainability activities. Nevertheless, further approaches of stakeholder engagement, including stakeholder engagement tools, environmental management standards, and various activities, have not been investigated thus far. This paper compares various approaches of stakeholder engagement according to customer segment based on a 2012 empirical study of large German companies. The results show that customer segment has no major significant influence on stakeholder engagement, but rather value-oriented aspects of firms, including family-run operations and sustainability values in a company's business, make a difference to these activities.
AB - Stakeholder engagement is vital for corporate sustainability for various reasons from securing legitimacy to spurring innovation. While stakeholder engagement is well established in academic discourse, recent studies have examined the effects of customer segments on this engagement for corporate sustainability. Initial empirical analyses indicated that business-to-consumer companies are more frequently scrutinized on their sustainability activities than business-to-business companies, and subsequently they are more likely to report on sustainability activities. Nevertheless, further approaches of stakeholder engagement, including stakeholder engagement tools, environmental management standards, and various activities, have not been investigated thus far. This paper compares various approaches of stakeholder engagement according to customer segment based on a 2012 empirical study of large German companies. The results show that customer segment has no major significant influence on stakeholder engagement, but rather value-oriented aspects of firms, including family-run operations and sustainability values in a company's business, make a difference to these activities.
KW - Sustainability sciences, Management & Economics
KW - corporate sustainability
KW - Stakeholder engagement
KW - customer segment
KW - sustainability reporting
KW - environmental management
KW - corporate sustainability
KW - stakeholder engagement
KW - customer segment
KW - sustainability reporting
KW - environmental management
UR - http://www.scopus.com/inward/record.url?scp=85062591587&partnerID=8YFLogxK
U2 - 10.1002/csr.1484
DO - 10.1002/csr.1484
M3 - Journal articles
VL - 25
SP - 659
EP - 673
JO - Corporate Social Responsibility and Environmental Management
JF - Corporate Social Responsibility and Environmental Management
SN - 1535-3958
IS - 4
Y2 - 11 October 2017 through 13 October 2017
ER -