TY - JOUR

T1 - Stakeholder Engagement for Corporate Sustainability

T2 - Herbsttagung der Wissenschaftlichen Kommission Nachhaltigkeitsmanagement des Verbands der Hochschullehrer für Betriebswirtschaft e.V. - VHB 2017

AU - Johnson, Matthew

AU - Redlbacher, Friederike

AU - Schaltegger, Stefan

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Stakeholder engagement is vital for corporate sustainability for various reasons from securing legitimacy to spurring innovation. While stakeholder engagement is well established in academic discourse, recent studies have examined the effects of customer segments on this engagement for corporate sustainability. Initial empirical analyses indicated that business-to-consumer companies are more frequently scrutinized on their sustainability activities than business-to-business companies, and subsequently they are more likely to report on sustainability activities. Nevertheless, further approaches of stakeholder engagement, including stakeholder engagement tools, environmental management standards, and various activities, have not been investigated thus far. This paper compares various approaches of stakeholder engagement according to customer segment based on a 2012 empirical study of large German companies. The results show that customer segment has no major significant influence on stakeholder engagement, but rather value-oriented aspects of firms, including family-run operations and sustainability values in a company's business, make a difference to these activities.

AB - Stakeholder engagement is vital for corporate sustainability for various reasons from securing legitimacy to spurring innovation. While stakeholder engagement is well established in academic discourse, recent studies have examined the effects of customer segments on this engagement for corporate sustainability. Initial empirical analyses indicated that business-to-consumer companies are more frequently scrutinized on their sustainability activities than business-to-business companies, and subsequently they are more likely to report on sustainability activities. Nevertheless, further approaches of stakeholder engagement, including stakeholder engagement tools, environmental management standards, and various activities, have not been investigated thus far. This paper compares various approaches of stakeholder engagement according to customer segment based on a 2012 empirical study of large German companies. The results show that customer segment has no major significant influence on stakeholder engagement, but rather value-oriented aspects of firms, including family-run operations and sustainability values in a company's business, make a difference to these activities.

KW - Sustainability sciences, Management & Economics

KW - corporate sustainability

KW - Stakeholder engagement

KW - customer segment

KW - sustainability reporting

KW - environmental management

KW - corporate sustainability

KW - stakeholder engagement

KW - customer segment

KW - sustainability reporting

KW - environmental management

UR - http://www.scopus.com/inward/record.url?scp=85062591587&partnerID=8YFLogxK

U2 - 10.1002/csr.1484

DO - 10.1002/csr.1484

M3 - Journal articles

VL - 25

SP - 659

EP - 673

JO - Corporate Social Responsibility and Environmental Management

JF - Corporate Social Responsibility and Environmental Management

SN - 1535-3958

IS - 4

Y2 - 11 October 2017 through 13 October 2017

ER -