In this contribution an efficient numerical method to solve multiobjective optimal control problems of fluid flow mixing governed by the advection equation is presented. To obtain well-mixed behavior for non-diffusive processes, the multi-scale mixing of measure introduced in [1] is used in the formulation of the multiobjective optimal control problem. For the approximation of the Pareto set we combine reference point methods with an adjoint based optimization approach. (© 2015 Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim)