Media coverage of discourse on adaptation: competing visions of “success” in the Indian context
Research output: Contributions to collected editions/works › Chapter › peer-review
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Successful Adaptation to Climate Change: Linking Science and Policy in a Rapidly Changing World. ed. / Susanne Moser; Maxwell Boykoff. United States: Routledge Taylor & Francis Group, 2013. p. 237-252.
Research output: Contributions to collected editions/works › Chapter › peer-review
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RIS
TY - CHAP
T1 - Media coverage of discourse on adaptation
T2 - competing visions of “success” in the Indian context
AU - Boykoff, Maxwell
AU - Ghosh, Aditya
AU - Venkateswaran, Kanmani
PY - 2013/1/1
Y1 - 2013/1/1
N2 - Introduction How have mass media covered issues of climate adaptation over time? How has climate adaptation garnered media attention amidst associated issues of climate science, mitigation, impacts, politics, and policy activities? By way of media, how do adaptation strategies connect across scales – from the individual and local up to the national and international levels? This chapter seeks to address these questions as it considers how media portrayals facilitate or impede activities that seek to successfully engage with citizens and communities where they are and in ways that resonate with their everyday concerns. This is not to suggest that successful climate adaptation will emerge directly from successful media engagement with these issues; rather, increases in media attention, careful reporting and discussions, and particular framings can provide necessary but not suffi cient conditions within which climate adaptation efforts may proceed, and possibly achieve perceived “success.”
AB - Introduction How have mass media covered issues of climate adaptation over time? How has climate adaptation garnered media attention amidst associated issues of climate science, mitigation, impacts, politics, and policy activities? By way of media, how do adaptation strategies connect across scales – from the individual and local up to the national and international levels? This chapter seeks to address these questions as it considers how media portrayals facilitate or impede activities that seek to successfully engage with citizens and communities where they are and in ways that resonate with their everyday concerns. This is not to suggest that successful climate adaptation will emerge directly from successful media engagement with these issues; rather, increases in media attention, careful reporting and discussions, and particular framings can provide necessary but not suffi cient conditions within which climate adaptation efforts may proceed, and possibly achieve perceived “success.”
KW - Transdisciplinary studies
UR - http://www.scopus.com/inward/record.url?scp=84921318162&partnerID=8YFLogxK
U2 - 10.4324/9780203593882
DO - 10.4324/9780203593882
M3 - Chapter
SN - 978-0415524995
SN - 978-0415525008
SP - 237
EP - 252
BT - Successful Adaptation to Climate Change
A2 - Moser, Susanne
A2 - Boykoff, Maxwell
PB - Routledge Taylor & Francis Group
CY - United States
ER -