TY - CHAP

T1 - Media coverage of discourse on adaptation

T2 - competing visions of “success” in the Indian context

AU - Boykoff, Maxwell

AU - Ghosh, Aditya

AU - Venkateswaran, Kanmani

PY - 2013/1/1

Y1 - 2013/1/1

N2 - Introduction How have mass media covered issues of climate adaptation over time? How has climate adaptation garnered media attention amidst associated issues of climate science, mitigation, impacts, politics, and policy activities? By way of media, how do adaptation strategies connect across scales – from the individual and local up to the national and international levels? This chapter seeks to address these questions as it considers how media portrayals facilitate or impede activities that seek to successfully engage with citizens and communities where they are and in ways that resonate with their everyday concerns. This is not to suggest that successful climate adaptation will emerge directly from successful media engagement with these issues; rather, increases in media attention, careful reporting and discussions, and particular framings can provide necessary but not suffi cient conditions within which climate adaptation efforts may proceed, and possibly achieve perceived “success.”

AB - Introduction How have mass media covered issues of climate adaptation over time? How has climate adaptation garnered media attention amidst associated issues of climate science, mitigation, impacts, politics, and policy activities? By way of media, how do adaptation strategies connect across scales – from the individual and local up to the national and international levels? This chapter seeks to address these questions as it considers how media portrayals facilitate or impede activities that seek to successfully engage with citizens and communities where they are and in ways that resonate with their everyday concerns. This is not to suggest that successful climate adaptation will emerge directly from successful media engagement with these issues; rather, increases in media attention, careful reporting and discussions, and particular framings can provide necessary but not suffi cient conditions within which climate adaptation efforts may proceed, and possibly achieve perceived “success.”

KW - Transdisciplinary studies

UR - http://www.scopus.com/inward/record.url?scp=84921318162&partnerID=8YFLogxK

U2 - 10.4324/9780203593882

DO - 10.4324/9780203593882

M3 - Chapter

SN - 978-0415524995

SN - 978-0415525008

SP - 237

EP - 252

BT - Successful Adaptation to Climate Change

A2 - Moser, Susanne

A2 - Boykoff, Maxwell

PB - Routledge Taylor & Francis Group

CY - United States

ER -