Industry Transformation through Sustainable Entrepreneurship: Examples in the Apparel and Energy Industries
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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The Necessary Transition: The Journey towards the Sustainable Enterprise Economy. ed. / Malcolm McIntosh. London: Greenleaf Publishing, 2013. p. 182–197.
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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RIS
TY - CHAP
T1 - Industry Transformation through Sustainable Entrepreneurship
T2 - Examples in the Apparel and Energy Industries
AU - Schaltegger, Stefan
AU - Hansen, Erik G.
PY - 2013
Y1 - 2013
N2 - The rate of sustainability-oriented industry transformation varies from one country to the next; however, it is always influenced, or even shaped, by the changes in corporations. The sustainability-oriented industry transformation calls for the development of mass markets, either through the growth of sustainability pioneers or the transformation of conventional companies towards sustainability. From the perspective of sustainable entrepreneurship, the sustainability-oriented transformation of industries and the entire economy occurs in the interplay of radical change by sustainability pioneers in niche markets and incremental improvement strategies of conventional companies in mass markets. The restructuring of the energy industry towards sustainability is one of the greatest levers in the transformation to a more sustainable society. The apparel industry, for example, does not become 'sustainable' through the exclusive use of organic cotton; other ecological improvements are also necessary, such as in dyeing or the cultivation and further optimisation of pesticides and water use by means of integrated production.
AB - The rate of sustainability-oriented industry transformation varies from one country to the next; however, it is always influenced, or even shaped, by the changes in corporations. The sustainability-oriented industry transformation calls for the development of mass markets, either through the growth of sustainability pioneers or the transformation of conventional companies towards sustainability. From the perspective of sustainable entrepreneurship, the sustainability-oriented transformation of industries and the entire economy occurs in the interplay of radical change by sustainability pioneers in niche markets and incremental improvement strategies of conventional companies in mass markets. The restructuring of the energy industry towards sustainability is one of the greatest levers in the transformation to a more sustainable society. The apparel industry, for example, does not become 'sustainable' through the exclusive use of organic cotton; other ecological improvements are also necessary, such as in dyeing or the cultivation and further optimisation of pesticides and water use by means of integrated production.
KW - Sustainability sciences, Management & Economics
KW - Entrepreneurship
U2 - 10.4324/9781351276528
DO - 10.4324/9781351276528
M3 - Contributions to collected editions/anthologies
SN - 978-1-907643-91-0
SP - 182
EP - 197
BT - The Necessary Transition
A2 - McIntosh, Malcolm
PB - Greenleaf Publishing
CY - London
ER -