Essentializing the binary self: Individualism and collectivism in cultural neuroscience
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In: Frontiers in Human Neuroscience, Vol. 7, 289, 03.06.2013.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Essentializing the binary self
T2 - Individualism and collectivism in cultural neuroscience
AU - Martínez Mateo, M.
AU - Cabanis, M.
AU - Stenmanns, Julian
AU - Krach, S.
PY - 2013/6/3
Y1 - 2013/6/3
N2 - Within the emerging field of cultural neuroscience (CN) one branch of research focuses on the neural underpinnings of “individualistic/Western” vs. “collectivistic/Eastern” self-views. These studies uncritically adopt essentialist assumptions from classic cross-cultural research, mainly following the tradition of Markus and Kitayama (1991), into the domain of functional neuroimaging. In this perspective article we analyze recent publications and conference proceedings of the 18th Annual Meeting of the Organization for Human Brain Mapping (2012) and problematize the essentialist and simplistic understanding of “culture” in these studies. Further, we argue against the binary structure of the drawn “cultural” comparisons and their underlying Eurocentrism. Finally we scrutinize whether valuations within the constructed binarities bear the risk of constructing and reproducing a postcolonial, orientalist argumentation pattern.
AB - Within the emerging field of cultural neuroscience (CN) one branch of research focuses on the neural underpinnings of “individualistic/Western” vs. “collectivistic/Eastern” self-views. These studies uncritically adopt essentialist assumptions from classic cross-cultural research, mainly following the tradition of Markus and Kitayama (1991), into the domain of functional neuroimaging. In this perspective article we analyze recent publications and conference proceedings of the 18th Annual Meeting of the Organization for Human Brain Mapping (2012) and problematize the essentialist and simplistic understanding of “culture” in these studies. Further, we argue against the binary structure of the drawn “cultural” comparisons and their underlying Eurocentrism. Finally we scrutinize whether valuations within the constructed binarities bear the risk of constructing and reproducing a postcolonial, orientalist argumentation pattern.
KW - Philosophy
UR - http://www.scopus.com/inward/record.url?scp=84933677001&partnerID=8YFLogxK
U2 - 10.3389/fnhum.2013.00289
DO - 10.3389/fnhum.2013.00289
M3 - Journal articles
AN - SCOPUS:84933677001
VL - 7
JO - Frontiers in Human Neuroscience
JF - Frontiers in Human Neuroscience
SN - 1662-5161
M1 - 289
ER -