Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- Management studies
Research areas
- 2025
Understanding Audience Perception in Innovative Concert Formats: Transformative Learning Through Aesthetic Experiences?
Jakob, L. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
26.06.2025Activity: Talk or presentation › Conference Presentations › Research
- 2024
Jahrestagung der Forschungsgruppe Konsum & Verhalten 2024
Bekmeier-Feuerhahn, S. (Participant)
19.09.2024 → 21.09.2024Activity: Participating in or organising an academic or articstic event › Conferences › Research
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Coordinator)
01.04.2024 → 31.03.2026Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2023
5th International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI), 21st European Roundtable on Sustainable Consumption and Production (ERSCP)
Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
05.07.2023 → 08.07.2023Activity: Participating in or organising an academic or articstic event › Conferences › Research
5th Producto Lifetimes and the Environment Conference (PLATE 2023): Gender roles as barriers to sustainable fashion lifetimes. How a deconstruction of norms can exted the use phase of garments.
Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
31.05.2023 → 02.06.2023Activity: Participating in or organising an academic or articstic event › Conferences › Research
Fakultät MT allgemein (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
01.04.2023 → 31.03.2026Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2022
Sex differences in (un-)sustainable clothing consumption: Implications for CSR communication
Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
14.09.2022 → 16.09.2022Activity: Talk or presentation › Conference Presentations › Research
Fakultät MT allgemein (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
01.04.2022 → 31.03.2026Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2021
The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?
Seitz, L. (Speaker), Woronkow, J. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Gohil, K. (Coauthor)
16.06.2021Activity: Talk or presentation › Conference Presentations › Research
- 2020
"Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."
Wallaschkowski, S. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
18.08.2020 → 21.08.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"
Wallaschkowski, S. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
10.06.2020 → 12.06.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
13. Jahrestagung Fachverband Kultutmanagement - 2020
Bekmeier-Feuerhahn, S. (Participant)
23.01.2020 → 25.01.2020Activity: Participating in or organising an academic or articstic event › Conferences › Research
50. Jahrestagung der Kommission Marketing - 2020
Bekmeier-Feuerhahn, S. (Participant)
23.01.2020 → 25.01.2020Activity: Participating in or organising an academic or articstic event › Conferences › Research
- 2019
Leuphana Universität Lüneburg (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
09.2019 → 2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2019 → 2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2018
Jahrestreffen der Forschungsgruppe Konsum & Verhalten - 2018
Bekmeier-Feuerhahn, S. (Organiser) & Schütz, M. L. (Moderator)
20.09.2018 → 22.09.2018Activity: Participating in or organising an academic or articstic event › Conferences › Research
"Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"
Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
"Value Orientations as Predictors for Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018
Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Specific Values in Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Conference Presentations › Research
47th Annual Conference of European Marketing Academy - EMAC 2018
Batt, V. (Participant) & Bekmeier-Feuerhahn, S. (Participant)
30.05.2018 → 01.06.2018Activity: Participating in or organising an academic or articstic event › Conferences › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Wallaschkowski, S. (Speaker), Niehuis, E. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Fakultät MT allgemein (Organisational unit)
Bekmeier-Feuerhahn, S. (Deputy member)
01.04.2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
2018 → 2019Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Professional School (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2017
Mythos Publikum
Bekmeier-Feuerhahn, S. (Speaker)
05.12.2017 → 06.12.2017Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Online CSR communication in German-speaking countries ('DACH-region')
Hetze, K. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Glock, Y. (Coauthor) & Bögel, P. M. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Koch, C. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Bögel, P. M. (Speaker) & Adam, U. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor), Brstilo Lovric, I. (Coauthor) & Sippel, C. (Coauthor)
30.08.2017 → 01.09.2017Activity: Talk or presentation › Conference Presentations › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Wallaschkowski, S. (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Institute of Management and Organization (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
2017 → 2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2016
DERMARKENTAG2016
Ober-Heilig, N. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Kollat, J. (Coauthor)
29.09.2016 → 30.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
20th EMAN Conference 2016
Hetze, K. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
22.09.2016 → 23.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
7th International Conference on Corporate Sustainability and Responsibility
Hetze, K. (Speaker), Bögel, P. M. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
14.09.2016 → 16.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
13.07.2016Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Coordinator)
01.04.2016 → 31.03.2017Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Deputy member)
02.2016 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
- 2015
Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Bekmeier-Feuerhahn, S. (Lecturer)
13.11.2015 → 12.12.2015Activity: Talk or presentation › Guest lectures › Education
22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015
Bekmeier-Feuerhahn, S. (Speaker), Rudeloff, C. (Speaker), Kollat, J. (Coauthor) & Sikkenga, J. (Coauthor)
05.11.2015 → 07.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Perspectives on sustainable consumption - SCP 2015
Bögel, P. M. (Participant), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
9. Jahrestagung des Fachverbandes Kulturmanagement - 2015
Bekmeier-Feuerhahn, S. (Organiser)
15.01.2015 → 17.01.2015Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Bekmeier-Feuerhahn, S. (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- 2014
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Heinen, A. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Bekmeier-Feuerhahn, S. (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
8. Jahrestagung des Fachverbandes Kulturmanagement 2014
Bekmeier-Feuerhahn, S. (Organiser)
16.01.2014 → 18.01.2014Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2013
Doktorandenwerkstatt 2013
Bekmeier-Feuerhahn, S. (Organiser), Helpap, S. (Participant), Adam, U. (Participant), Ober-Heilig, N. (Participant), Heinen, A. (Participant) & Bögel, P. M. (Participant)
07.11.2013 → 09.11.2013Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
Zu schön um wahr zu sein
Heinen, A. (Oral presentation) & Bekmeier-Feuerhahn, S. (Oral presentation)
29.10.2013Activity: Talk or presentation › Guest lectures › Transfer
6. Jahrestagung des Fachverbands für Kulturmanagement - 2013
Bekmeier-Feuerhahn, S. (Organiser)
17.01.2013 → 19.01.2013Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2012
6. Jahrestagung des Fachverbandes für Kulturmanagement 2012
Bekmeier-Feuerhahn, S. (Organiser)
12.01.2012 → 14.01.2012Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Nutzen von Social-Media-Einsatz in Kleinen Mittelständischen Unternehmen
Sikkenga, J. (Speaker), Adam, U. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
2012Activity: Talk or presentation › Guest lectures › Transfer
- 2011
5. Jahrestagung des Fachverbandes für Kulturmanagement 2011
Bekmeier-Feuerhahn, S. (Organiser)
13.01.2011 → 15.01.2011Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2010
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Full member)
01.10.2010 → 02.2016Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
3. Arbeitstagung des Fachverbandes für Kulturmanagement - 2010
Bekmeier-Feuerhahn, S. (Organiser)
15.01.2010 → 16.01.2010Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Leipziger Universitätsverlag und Akademische Verlagsanstalt AVA (Publisher)
Bekmeier-Feuerhahn, S. (Editor)
2010 → …Activity: Publication peer-review and editorial work › Editor of series › Research
Wann empfehlen Besucher Kulturveranstaltungen weiter und warum tun sie dieses?
Sikkenga, J. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
2010Activity: Talk or presentation › Guest lectures › Transfer
- 2009
Graduate School (Organisational unit)
Bekmeier-Feuerhahn, S. (Coordinator)
10.2009 → 30.09.2023Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
3. Jahrestagung des Fachverbandes für Kulturmanagement - 2009
Bekmeier-Feuerhahn, S. (Organiser)
16.01.2009 → 17.01.2009Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
transcript Verlag (Publisher)
Bekmeier-Feuerhahn, S. (Editor)
2009 → 2014Activity: Publication peer-review and editorial work › Editor of series › Research
- 2008
2. Jahrestagung des Fachverbandes für Kulturmanagement - 2008
Bekmeier-Feuerhahn, S. (Organiser)
18.01.2008 → 19.01.2008Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2006
Arbeitstagung Kulturmanagement - 2006
Bekmeier-Feuerhahn, S. (Organiser)
07.12.2006 → 09.12.2006Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2004
Jahrestagung der Forschungsgruppe Konsum und Verhalten - 2004
Bekmeier-Feuerhahn, S. (Organiser)
24.09.2004 → 26.09.2004Activity: Participating in or organising an academic or articstic event › Conferences › Research
- 2001
Springer Verlag (Publisher)
Bekmeier-Feuerhahn, S. (Editor)
2001 → …Activity: Publication peer-review and editorial work › Editor of series › Research
- 1993
Absatztheorie
Bekmeier-Feuerhahn, S. (Speaker)
1993Activity: Talk or presentation › Guest lectures › Education